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Dell's dog days of summer
July 21, 2006 -
Satisfy customers, make money
August 15, 2005
A study released Tuesday by the University of Michigan shows that overall satisfaction increased by 4.1 percent on Michigan's American Customer Satisfaction Index to a rating of 77, the highest achieved by the industry since 1994. But customers still rate PCs lower than several other consumer product categories, including cars and appliances.
"The thing with customer service is to make sure you don't need it," said Claes Fornell, a professor at the University of Michigan and the head of the ACSI. Even though servicing a car or dishwasher can induce the same kinds of headaches as PC technical support does, car and appliance makers have done a better job of simplifying their products and reducing the amount of maintenance needed to keep their products going, while PC users continue to flood help lines when faced with complicated problems, he said.
Apple Computer led the pack among computer individual vendors with a rating of 83, a 2.5 percent improvement over last year's score. Dell, under siege all year for its customer service problems, rebounded from 2005, improving its score by 5.4 percent to 78.
Dell is going "back to basics" to try to win customers over again, Fornell said. The company led the ACSI's PC company rankings for several years until around 2004, when Apple passed it. The ACSI measured consumer opinion during the second quarter, when Dell was just starting to roll out new programs designed to improve its support, and it will be interesting to see if the moves pay off in next year's results, he said.
The ACSI also rated e-business companies such as Google, Yahoo and AOL. Google has a strong lead over all other search engines with a score of 81. That was actually down a little bit from last year, but no other search provider made a run at Google during 2006. Google is the most widely used search engine, followed by Yahoo and MSN, according to comScore Networks.
Yahoo fell four points to 76 after challenging Google's lead last year. Fornell thought that Yahoo's breadth of online products might be too confusing for consumers and advertisers. "Yahoo tries to be perhaps too many things, it's not quite as focused as Google."
Yahoo took issue with the index's conclusions, saying that other metrics point to increased satisfaction among its users. "Yahoo is the only major Internet company to have its average time spent per user increase every quarter over the past year...In addition, total unique visitors, page views, minutes spent and average usage days per visitor on the Yahoo home page have all increased since we launched our new design (according to comScore)," the company said in a statement.
AOL continued to improve its ratings after it was ranked very poorly in 2000, the first year Michigan ranked this category. "It was lower than the IRS" (Internal Revenue Service) that year, Fornell joked. AOL is now tied with MSN on the consumer satisfaction ratings with a score of 74, behind Google and Yahoo.
See more CNET content tagged:
ComScore,
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Yahoo! Inc.,
Michigan,
America Online Inc.




My 2002 HP desktop computer has been 100% problem free, so I haven't had to deal with customer service.
I try to buy higher-end computers, in the hope that they contain higher quality components, that are less likely to fail.
A PC snaps together like a tinker toy.
You got lucky a HP has a little better rep than some. However buying a PC from a PC maker is like buying a Yugo car thinking and paying for a luxery car. You have done so because they marketed it that way.
You mention that hope they contain higher quality compontents that are less likely to fail.
Try to get actual specs from a PC maker. You can't. Take the hard drive. All you know is that they put a 60GB Hard Drive in it. You can't get the brand name at the time of purchase because they don't know what it is yet.
They then will market it as "we build you PC after you order it". This is the last thing you want because they will base that on the cheapest they can find in the period you order it.
This is why when you call customer service the first thing they do is get the serial number. With all the different hardware they get they can't possibly give you decent service on the mix and match parts they sold you.
PC's shouldn't be considered a unit. The parts should be. We are not used to buying this way. Combined with the myth that name brand PCs are better, the PC makers have got use right where they want use.
In conclusion. Your not buying a toaster. If you buy from a major PC maker without knowing what is under the hood, your like the little old lady that the car dealer unloads the problem car on. Only every car in the lot is a problem car.
With so many people buying name brand PCs, no one knows any difference.
- "CAN'T GET NO SATISFACTION"
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by FIBO239
August 15, 2006 9:57 AM PDT
- DO YOU EMPLOY PROOF READERS BEFORE PUBLICATION? DID STAFF WRITER KRAZIT GET BEYOND THE 4TH GRADE IN SCHOOL? IF YOUR STAFF WRITERS ARE SO INCOMPETENT THAT THEY CAN'T WRITE A SIMPLE SENTENCE WHICH IS GRAMMATICALLY CORRECT, WHO THE HELL CARES WHAT THEY HAVE TO SAY?
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Reply to this comment
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- Somebody missed the joke!
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by Hoser McMoose
August 15, 2006 10:22 AM PDT
- There's always one, isn't there?
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View
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- freakin' doofus
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by Computer Mang
August 15, 2006 11:08 AM PDT
- It's a line from a VERY famous song by a VERY famous band called The Rolling Stones ... perhaps you've heard of them?
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- idiot
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by techguy83
August 15, 2006 2:52 PM PDT
- That is from the rolling Stones.
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(8 Comments)Oh, and you **** people off with the ALL CAPS style of writing, so you might wanna learn how to use your Caps Lock key. Here's a good place to get started:
http://en.wikipedia.org/wiki/Caps_Lock
Enjoy!
CM
It is also a joke.
You also need to lighten up on the caps.