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Digital Agenda: Offshoring

Outsourcing roundtable

May 4, 2004, 4:00AM PT

The controversy continues: What should be done about offshore outsourcing? What can be done about offshore outsourcing?

Protectionists on one side, free-market ideologues on the other--and all the rest of us are in between. With politicians already seizing upon the issue in advance of the November election, CNET News.com asked leading figures from the worlds of business, labor and academia for their insights.

Craig Barrett
Craig Barrett CEO, Intel

Do we want to compete?

Offshoring. To some, that term encapsulates all that is evil in Corporate America: moving existing jobs from here in the United States to foreign lands in order to exploit low wages or lenient regulations, et cetera.

For Intel, there isn't mass movement of jobs offshore. Most of our hiring in foreign lands represents newly created positions that serve growing markets. When creating new jobs, companies must hire where the marketplace is growing (or has greater potential for growth). For many companies, including Intel, the opportunities for growth are greater outside rather than inside the United States.

"We won't win the race by asking others to slow down."

The result is that today, we generate more than 70 percent of our revenue from outside the United States, yet more than 60 percent of our work force is based here. As a global corporation based in the United States, Intel has historically based much of its work force here. That will come into balance in the future, as non-U.S. markets take the lead in some emerging technologies and as demand for our products grows faster abroad than at home. Companies such as Intel will add workers in those markets to capture sales and to stay on the cutting edge of innovation.

Intel has nonetheless made significant investments here in the United States. In just the past three years, $24 billion of the $28 billion Intel has invested in capital additions, research and development, and training and educational programs, has been in the United States.

But business is a competition. The playing field for today's technology business is a global one, and each company, each country and each person must be competitive on a global basis. To retain or create jobs here in the States, we as a society must first choose to compete.

We won't win the race by asking others to slow down. We will win by being better than the competition. That means we must have higher productivity, greater innovation, superior education, cooperative government policy--and more. Unfortunately, the United States is falling behind on many of these fronts. So, as Americans, we have to ask ourselves: "Do we want to compete?"

Marcus Courtney
Marcus Courtney President, Washington Alliance of Technology Workers, Communications Workers of America

Corporate America can't evade its responsibilities

Some corporate officials say technology jobs are going abroad because workers overseas are highly motivated and more skilled than their U.S. counterparts. While foreign workers cost far less than domestic workers, corporate leaders are attempting to frame this issue in terms of education and training.

"Studies show corporations don't want to make the investment in employees."

Everyone can agree that education and training are important, but studies show that corporations don't want to make the investment in their current employees. A WashTech national survey of more than 400 high-technology professionals earlier this year found that 64 percent of information technology workers said their employers don't offer adequate training on the latest technologies and programming languages. What's more, 87 percent said they had neither the time nor the money to upgrade their education and skills independently.

It takes investment to train a world-class work force. If U.S. corporations really are interested in making sure American workers are the best in the world, they would pay their fair share in taxes, insisting on cutting their tax breaks so that the state could redirect that money to create smaller class sizes, increase teacher pay and make university tuition more affordable. They would invest in the skills of their current employees, making sure they were up-to-date. These are all key ingredients for a healthy, innovative economy. But, of course, they don't do this.

In order to ensure a healthy domestic economy for the long term, we need to make sure the best-skilled workers available are American workers. Keep in mind that research firm Gartner recently predicted that one U.S. information technology job in four will move to countries such as India and China by 2010. That's just six years away.

Ravi Aron
Ravi Aron Professor, Wharton Business School

Outsourcing America--Where is my high-paying job headed?

If the popular rhetoric is anything to go by, the American high-end job is about to disappear. We are all going to become waiters, bus drivers or doormen, while Shanghai and Bangalore turn into the new service hubs.

An engaging story--but it's not likely.

"Work that requires judgment and inference is not likely to be offshored easily."

Work that involves making decisions based on a repository of knowledge, which can be meaningfully monitored in real time and where the quality of execution can be precisely measured, can--and will be--offshored. In sell-side equity research, for instance, such work can range from low-end transaction processing to highly analytical research work.

But work that requires judgment and inference in ambiguous contexts, or where communication and grasp of linguistic nuances are important, is not likely to be offshored easily. It is the nature of the work--and not the industry--that determines what can or cannot be moved offshore.

Expertise that is required for diagnosing a problem and formulating its solution will require analytical abilities and the ability to deal with ambiguity and uncertainty. The premium placed on dealing with complex ideas--which means applying abstract frameworks to real-life problems and reducing complex, poorly understood business problems to combinations of well-understood and solvable problems--is not about to go away any time soon.

Rather than worry about what industries and sectors of the economy to train for, we should ask a different question: What is the best knowledge edifice on which industry-specific skills can be constructed? That edifice is not very different from what it looks like now--language, analytical skills, creative expression and communication skills. Yes, that does look a lot like getting back to basics.

Diana Farrell
Diana Farrell Director, McKinsey Global Institute

Facilitate change--don't stop it

Far from being a zero-sum game, offshoring is a story of mutual economic gain.

For every dollar of corporate spending the United States outsources to India, our domestic economy captures more than three-fourths of the benefit and gains as much as $1.14 in return.

But this global wealth creation comes with a price: continuous change for the economy and higher turnover for workers. What can we do about the pain wrought by globalization? Rather than resort to protectionism, we must help workers cope more easily with change. That transition can be eased with continuous on-the-job learning, retraining programs, generous severance packages, and a broader commitment to increase the portability of health care and pension plans.

"Protectionism would stifle innovation and job creation in the long term."

Wage insurance would also help. For a small percentage of the savings from offshoring, companies could purchase insurance to cover the wage losses of displaced workers. Building upon an insurance proposal that economists Lori Kletzer and Robert Litan developed for workers displaced by trade in manufacturing, I estimate that for as little as 4 percent to 5 percent of the savings from offshoring, companies could insure most full-time workers for wage losses.

The program would compensate those workers for 70 percent of the difference between the wage rate they received on the job they lost and the wage rate they received on the new job, as well as offer health care subsidies for up to two years.

These measures would help make the U.S. labor force more flexible. They also would enable global economic integration to proceed and benefit consumers through lower prices and higher-quality goods and services. While protectionism might save a few jobs in the short run, it would stifle innovation and job creation in the long term.

If U.S. companies fail to take advantage of lower-cost sourcing abroad, they face great risks from global competition in the developed countries, and increasingly, the developing world. Facilitating change, not stopping it, must be the goal.

Bruce Mehlman
Bruce Mehlman Executive director, Computer Systems Policy Project

Choose to lead

The predictable desire of pundits and politicians to reduce this complex issue to sound bites and simple answers is unfortunate, and it disserves Americans.

Those who suggest that offshoring is entirely good aren't using their hearts. They fail to recognize the human toll--the lost dignity, retraining and relocation costs, family hardship--of global economics. Creative destruction may work great at the macroeconomic level, but the price is high, if it's your job that's destroyed.

"The reality is that offshoring is another form of trade."

Those who believe that offshoring is entirely bad aren't using their heads. They fail to see the 6.4 million jobs offshored to the United States from abroad, the consumer benefits and the increased competitiveness of our more flexible firms and economy.

The reality is that offshoring is another form of trade, and trade brings both opportunities and challenges. Benefits have always exceeded costs, however, and our great imperative is to maximize the former while minimizing the latter. Specifically, we must do the following:

  • Open more markets to American goods and services.
    • Enforce current and future trade agreements.
    • Enable global flows of goods, services, capital and people.
  • Improve effectiveness of retraining offered by government and employers.
    • Promote lifelong learning environments, efforts and skills.
    • Identify ways to encourage saving and to maintain health coverage during work force transitions, but ways that don't restrain future hiring.
  • Promote innovation and innovative capacity.
    • Ensure our business climate encourages entrepreneurship (access to capital, employer flexibility, and more rational regulations and torts).
    • Improve our infrastructure to maximize companies' and workers' productivity.
  • Introduce measurement and accountability into elementary and secondary schools.
    • Ensure adequate resources for educational innovations that work.
    • Improve math and science achievement by U.S. students.

America must never compete in the battle to see who can pay their workers the least. But we can only compete and win in the global economy, if we choose to lead. End

Add a Comment (Log in or register) (22 Comments)
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Nothing for the American Worker
by May 4, 2004 11:59 AM PDT
Diana Farrell (Director, McKinsey Global Institute) says in her article, "Facilitate change--don't stop it" the following "For every dollar of corporate spending the United States outsources to India, our domestic economy captures more than three-fourths of the benefit and gains as much as $1.14 in return." But where does that money go? The money was taken out of the pocket of an American worker and the return goes stockholders.
Reply to this comment
Nothing for the American Worker
by May 4, 2004 11:59 AM PDT
Diana Farrell (Director, McKinsey Global Institute) says in her article, "Facilitate change--don't stop it" the following "For every dollar of corporate spending the United States outsources to India, our domestic economy captures more than three-fourths of the benefit and gains as much as $1.14 in return." But where does that money go? The money was taken out of the pocket of an American worker and the return goes stockholders.
Reply to this comment
Global economy has it's Up side
by May 4, 2004 2:38 PM PDT
McKinsey Report (Feb. 2004) speaks to the metrics of growing the economy, allowing for more dollars growth here than out of this country. We grow stronger and also extend what cost decreasing factors, by doing more business. We must continue to grow, stay positive, and excel.

The economy will be expanding for the future in Nanotechnology, and America will lead this wonderful new generation. (as usual)
Reply to this comment
Global economy has it's Up side
by May 4, 2004 2:38 PM PDT
McKinsey Report (Feb. 2004) speaks to the metrics of growing the economy, allowing for more dollars growth here than out of this country. We grow stronger and also extend what cost decreasing factors, by doing more business. We must continue to grow, stay positive, and excel.

The economy will be expanding for the future in Nanotechnology, and America will lead this wonderful new generation. (as usual)
Reply to this comment
Offshore done right should HELP companies compete
by May 4, 2004 2:44 PM PDT
What needs to be taken into account here is that US companies are at a disadvantage against other international companies. We should utilize any resource made available to us in order to grow our market share in order to guarantee US companies CAN compete.

If not, those companies will slowly die and ALL their employees will be laid off.

Let us assume I have a budget of 1 million dollars to develop & market a line of CD players for my company. If I spend $500,000 on the software & manufactoring, I only have 500,000 for marketing.

But, if I spend $250,000 for development, I know have $750,000 left for marketing, thus I'll have more sales in INTERNATIONAL MARKETS and bring more foreign currency back to the US. In addition, I can pay better wages to my US employees, build a better brand & develop new applications.

What people are missing is that outsourcing should help companies expand their business into foreign countries and reduce our trade deficit.

If we as a executives of companies don't see this, all we're going to be doing is shifting dollars back and forth inside of the US and eventually lose our strength in the world market. We have to sell more than sugar water, jeans & movies to the world if we want to be a world player.

Mike Dietz
VP of Business Development
Acmet Embedded Technologies
mike@acmet.com
www.acmet.com
We don't replace technology departments, we support them!
Reply to this comment
Offshore done right should HELP companies compete
by May 4, 2004 2:44 PM PDT
What needs to be taken into account here is that US companies are at a disadvantage against other international companies. We should utilize any resource made available to us in order to grow our market share in order to guarantee US companies CAN compete.

If not, those companies will slowly die and ALL their employees will be laid off.

Let us assume I have a budget of 1 million dollars to develop & market a line of CD players for my company. If I spend $500,000 on the software & manufactoring, I only have 500,000 for marketing.

But, if I spend $250,000 for development, I know have $750,000 left for marketing, thus I'll have more sales in INTERNATIONAL MARKETS and bring more foreign currency back to the US. In addition, I can pay better wages to my US employees, build a better brand & develop new applications.

What people are missing is that outsourcing should help companies expand their business into foreign countries and reduce our trade deficit.

If we as a executives of companies don't see this, all we're going to be doing is shifting dollars back and forth inside of the US and eventually lose our strength in the world market. We have to sell more than sugar water, jeans & movies to the world if we want to be a world player.

Mike Dietz
VP of Business Development
Acmet Embedded Technologies
mike@acmet.com
www.acmet.com
We don't replace technology departments, we support them!
Reply to this comment
Unbalanced Roundtable
by May 4, 2004 3:57 PM PDT
It is unfortunate that CNET has decided to stack the roundtable with:
- 2 consultants, Aron and Farrell, who profit by selling offshoring services,
- 2 industry reps, Barrett and Mehlman, who are offshoring advocates,
- and only 1 person, Courtney, who has expressed concern about the consequences of this.

4 versus 1 doesn't seem like much of a roundtable.
Reply to this comment
Unbalanced Roundtable
by May 4, 2004 3:57 PM PDT
It is unfortunate that CNET has decided to stack the roundtable with:
- 2 consultants, Aron and Farrell, who profit by selling offshoring services,
- 2 industry reps, Barrett and Mehlman, who are offshoring advocates,
- and only 1 person, Courtney, who has expressed concern about the consequences of this.

4 versus 1 doesn't seem like much of a roundtable.
Reply to this comment
Short term vs. long term
by InetUser May 4, 2004 8:33 PM PDT
It's been said in this column that "Protectionism would stifle innovation and job creation in the long term."

Well, since corporate America is founded and focused on the short term 1/4 to 1/4 view, what's wrong with the work force adopting this criteria for their viewpoint? What's good for the goose is good for the gander.

All I can see is that if the workforce adopts this stupid short term view, and force protectionist legislation, it would only hurt for mega rich corporate types.

What's wrong with that? They typically are already earning 400% more then the average worker in the workforce, and the people that would force protectionist legislation, the ones with the voting block, are only asking for a chance to earn a living, not make an obscene amount of money.
Reply to this comment
Short term vs. long term
by InetUser May 4, 2004 8:33 PM PDT
It's been said in this column that "Protectionism would stifle innovation and job creation in the long term."

Well, since corporate America is founded and focused on the short term 1/4 to 1/4 view, what's wrong with the work force adopting this criteria for their viewpoint? What's good for the goose is good for the gander.

All I can see is that if the workforce adopts this stupid short term view, and force protectionist legislation, it would only hurt for mega rich corporate types.

What's wrong with that? They typically are already earning 400% more then the average worker in the workforce, and the people that would force protectionist legislation, the ones with the voting block, are only asking for a chance to earn a living, not make an obscene amount of money.
Reply to this comment
Self-serving logic
by tnugen May 6, 2004 12:14 PM PDT
According to the logic by our genius corporate and government leaders, the more offshoring the better it would be for Americans and our economy. So we'd achieve nirvana if ALL the service and manufacturing are done oversea.
From the perspective of the man in the street, US companies are just shifting their market to other countries when laid-off Americans have no money to spend, thus diminishing the multiplier effect (hopefully our leaders know what this is). They are also giving away the industrial (IT) revolution of the 21st century that is key to economic prosperity - India is prospering while we're stagnating. If the motive is to share our pie with the Indians or Chinese, then this is a splendid policy and is well proven.

Some say our problem is education - this is completely hogwash. The problem is that there's no incentive for education - when a roofer makes more money than an engineer. There's no incentive when kids realize that they have no job after wasting all their time and money in school - just look at the declining enrollment in technology curriculum.

Some say that we'd just have to be retrained or move on to even higher tech jobs. I would like to know what higher tech jobs are out there that would accomodate the thousands of unemployed. Most Americans are not that smarter than anyone else, we just have higher "self-esteem", aka arrogance. Even if we would all want to be nano-tech scientists, 95% of us would be incapable of reinventing ourselves as such. I myself, as a middle aged IT worker, am thinking about retraining to be a mechanic - and it's not because I'm any less educated or less capable than the IT bloke from Mumbai. But I certainly don't have the brain to be a nano-scientist.

Looks like our CEOs are incapable of finding real solutions to their incompetence so they'd just have to jump on the offshoring bandwagon - an easy way out. Just like I've always said - your position in life has nothing to do with your real ability, it's just dumb luck.
Reply to this comment
Self-serving logic
by tnugen May 6, 2004 12:14 PM PDT
According to the logic by our genius corporate and government leaders, the more offshoring the better it would be for Americans and our economy. So we'd achieve nirvana if ALL the service and manufacturing are done oversea.
From the perspective of the man in the street, US companies are just shifting their market to other countries when laid-off Americans have no money to spend, thus diminishing the multiplier effect (hopefully our leaders know what this is). They are also giving away the industrial (IT) revolution of the 21st century that is key to economic prosperity - India is prospering while we're stagnating. If the motive is to share our pie with the Indians or Chinese, then this is a splendid policy and is well proven.

Some say our problem is education - this is completely hogwash. The problem is that there's no incentive for education - when a roofer makes more money than an engineer. There's no incentive when kids realize that they have no job after wasting all their time and money in school - just look at the declining enrollment in technology curriculum.

Some say that we'd just have to be retrained or move on to even higher tech jobs. I would like to know what higher tech jobs are out there that would accomodate the thousands of unemployed. Most Americans are not that smarter than anyone else, we just have higher "self-esteem", aka arrogance. Even if we would all want to be nano-tech scientists, 95% of us would be incapable of reinventing ourselves as such. I myself, as a middle aged IT worker, am thinking about retraining to be a mechanic - and it's not because I'm any less educated or less capable than the IT bloke from Mumbai. But I certainly don't have the brain to be a nano-scientist.

Looks like our CEOs are incapable of finding real solutions to their incompetence so they'd just have to jump on the offshoring bandwagon - an easy way out. Just like I've always said - your position in life has nothing to do with your real ability, it's just dumb luck.
Reply to this comment
Stock Holders? Maybe.
by May 6, 2004 1:56 PM PDT
>>The money was taken out of the pocket of an American worker and the return goes stockholders.

More likely that money will never get to the stockholders but rather be allocated to upper management's multi-million dollar bonuses and stock option plans.

As for those stockholders, Americans in the lower 90% of earning brackets own less than 17% of all corporate stock and that includes 401k, IRA, etc. So the argument that American "investors" are somehow benefiting from offshoring is utter nonsense unless you are in the top 10%.
Reply to this comment
Stock Holders? Maybe.
by May 6, 2004 1:56 PM PDT
>>The money was taken out of the pocket of an American worker and the return goes stockholders.

More likely that money will never get to the stockholders but rather be allocated to upper management's multi-million dollar bonuses and stock option plans.

As for those stockholders, Americans in the lower 90% of earning brackets own less than 17% of all corporate stock and that includes 401k, IRA, etc. So the argument that American "investors" are somehow benefiting from offshoring is utter nonsense unless you are in the top 10%.
Reply to this comment
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