Oracle's Larry Ellison is hoping that
history doesn't repeat itself with the company's fledgling Network Computer.
Less than three years after an all-out Oracle campaign to evangelize
interactive television--remember interactive television?--Oracle has refocused on the Network Computer (NC), an example of a new kind of low-cost
Internet terminal device that Ellison and others believe will offer an
alternative to PCs for many users.
"We've recast all of our efforts in interactive television for the Web,"
Ellison said yesterday at the Oracle Developer Conference in San
Francisco. "I believe there will be more NCs
sold by the year 2000 than PCs," he added. By Ellison's estimate, that would
be more than 100 million NCs in homes, schools, and businesses.
Ellison also demonstrated a protoype of the NC for the first time to an
American audience, showing how the NC could send and receive email, do most
basic application tasks, surf the Web, and provide real-time video and audio
streams--all this for less than $500.
Oracle is not going to sell the NC. Oracle is going to establish a hardware
reference design for hardware manufacturers, and they're going to make NCs
based on Oracle's directions. No one stood up yesterday with Ellison to say
they are going to build them, but at least five major manufacturers will do
so by April, Ellison said. And some of them will actually be shipping
machines by September, Ellison said.
Ellison did give a hint of who they might be: "Make a list of the top ten
computer
producers. Assume we have half of them [working with us on
the NC]."
Those so-far unnamed manufacturers will ship devices built around either a
100-MHz Intel Pentium microprocessor
or an ARM processor, Ellison said. Those same manufacturers will
also ship different models of the NC, including desktop, laptop, telephone,
set-top, personal digital assistant, and pager models. And they will price
them from about $495 to $995, Ellison said. The machines will come with
keyboards and mice but no hard drives. Users of the desktop model could
hook it up to a computer monitor or a TV, as the pocketbook demands.
As for Oracle, it will license the 300K, Posix-compliant NC operating system
and a Java-based suite of basic applications called JavaWorks to those
manufacturers. JavaWorks will include a word processor, a spreadsheet, and
a scheduler. The apps will be able to read and write Microsoft Word, Excel,
and PowerPoint files
and will provide an alternative to Microsoft Office, which Ellison
characterized as bloated and irrelevant to most user's needs.
Oracle also plans that the explosion of the NC market will help it sell lots
more of its database software including the Universal Server, which shipped
yesterday and lets database developers store any kind of information:
traditional relational tables, graphics, video, text, audio, whatever.
Ellison is confident about there being lots of NCs everywhere because lots
of people will get one without buying anything. Instead, he said, Internet
service providers and telephone companies will give them away. Ellison
didn't name anyone, but in fact AT&T has
already expressed interest.
"The price of [Internet access] service could incorporate a [Network
Computer]," said John C. Petrillo, executive vice president of Strategy and
New Offer Development at AT&T. "We haven't made any decision on that. But
we're looking into that." AT&T is planning to launch a dial-up Net access
business in March.
By the way, Oracle is not the only one whose interactive television
experience led to Internet products instead of movies on demand. Sun
Microsystems' Java programming language
began as an interactive television
project, code-named Oak.
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