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In recruitment messages she posted on WoW, she wrote that the guild was not "'glbt only,' but we are 'glbt friendly.'"
To WoW publisher Blizzard Entertainment, however, Andrews' message was out of bounds. The Irvine, Calif.-based game publisher said her recruiting was a violation of the game's harassment policy, specifically the section of that policy regarding sexual orientation. Andrews was quickly warned in an e-mail to stop recruiting inside the game and to take all such efforts to forums outside WoW's virtual world. Andrews was also warned that if she didn't stop recruiting for the guild inside WoW, she risked being banned from the game.
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What's new:
A member of a gay, lesbian, bisexual and transgender virtual gaming guild posted a welcome message on the "World of Warcraft" site saying that the guild was "glbt friendly." She was warned by the site publisher to stop on-site recruiting, or risk being banned from the site.
Bottom line:
The incident has generated debate about the way the site's rules are being enforced by the game's publisher, Blizzard Entertainment, which says it is only trying to protect the guild from harassment by other gamers. The GLBT guild and others in the gaming world dispute that contention.
In essence, Andrews and gay and lesbian rights advocates charge, Blizzard was trying to keep a lid on harassment in its gaming world by blocking players from doing things that could prompt other people to harass them.
"Their (terms of service) statement was clearly crafted to protect the GLBT community," said Ron Meiners, a longtime virtual worlds consultant who has served as a community manager for companies like Ubisoft and There.com. "And I think they wanted to basically protect them in this instance, too. But they seem to have overstepped what was appropriate."
Andrews said she thinks Blizzard, or at least the game master (company employees who control game play and make decisions about low-level controversies) who issued the warning, wasn't being fair. The harassment policy specifically prohibits language that "insultingly refers to any aspect of sexual orientation pertaining to themselves or others." Since Andrews was hardly insulting herself, she couldn't understand how or why the harassment policy was being applied to her.
"I wasn't sure that it was Blizzard that felt this way at first," she said. "I kind of felt like a bad (game manager) took care of the situation poorly. But the more I see Blizzard backing up the decision, the more I believe Blizzard to be handling the situation poorly."
With more than 5.5 million players since it was launched in 2004, WoW is arguably the most successful online fantasy game in America. So how it defines gaming rules and says what people can and cannot do can have a wide-ranging impact in virtual communities.
A Blizzard spokesman said it was only trying to enforce a policy designed to protect all WoW members from being harassed. And in fairness, in a gaming world where many players are young, male and prone to hurling insults, that the company wants to avoid potential problems makes sense.
"We encourage community building among our players with others of similar interests, and we understand that guilds are one of the primary ways to forge these communities," the company said in a statement. "However, topics related to sensitive real-world subjects--such as religious, sexual or political preference, for example--have had a tendency to result in communication between players that often breaks down into harassment."
See more CNET content tagged:
Sara Andrews, Blizzard Entertainment, harassment, recruiting, World of Warcraft






- After reading all of this...
- by Hobo453567 January 31, 2006 2:15 PM PST
- I feel like something has been missed. No one seems to care that the people supporting the GLBT's side seem to think that all hetero males are bigots. I am offended by that because I am a hetero male and I don't have a problem with anyone unless they aren't open-minded or are rude. <br /><br />The guild I was in when I was playing WoW didn't discriminate or at least tried not to. If someone did or was rude to someone in or outside of the guild they would get booted. There are good people out there, and amazingly enough this was my very first guild. Now they are one of the largest and most accomplished guilds in all of WoW.<br /><br />I understand why people think there is a need for a GLBT guild but shouldn't we all simply be looking for good, nice people to play with reguardless of anything else.<br /><br />I am just sick and tired of being thrown in the same group as all the jerks in the world simply because I am a heterosexual male. <br /><br />Then again, I am a hetero male so what do I know. Right?
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- by Hobo453567 January 31, 2006 2:20 PM PST
- I never noticed the rampant abuse in the game mainly because there is so much freakin' trade spam. I noticed more than I wanted to yes, but did not ever find it rampant, and I am sure Blizzard tries to keep those types out but it seems there are a limitless number of jerks in the world reguardless of race, sexual orientation, etc., etc.
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