On the lookout for the next search winner

(continued from previous page)

proliferation of toolbars, as much as 20 percent of the traffic to search sites is from those applications.

Still, many people eventually uninstall the toolbars because they either don't use them enough or they cause problems with their Web browser. As many as 12 percent of the people who have downloaded a toolbar uninstalled it in January, according to ComScore.

And according to ComScore, 20 percent of the heaviest users of search contribute to as much as 70 percent of the search volume. But heavy searchers are less likely to click on the ads, ComScore analyst James Lamberti said.

As a result, researchers suggested that new growth in search advertising will come from specialized industries such as sites for travel, finance or e-commerce. A slew of upstarts have emerged in the last year to seize on such niche search areas.

Chris Ryskiewicz, director of online advertising for e-commerce site Shopbop.com, said that in the three years since he first attended the conference, the market has become much more competitive. Prices for sponsored search ads have risen with more interest, he said.

But he's uncertain whether a deluge in data can help him in that regard.

"It's hard to process," Ryskiewicz said. "It's interesting, but what do I do with it?"

[iqula]

The next big winner is right here right now!

Soon there will be little need to search as desktops in a friendly and helpfull way will open peoples eyes before to the many options the web offers for them.

Have a look at the incredible new 1GB free personal online desktop offered at http://www.cosmopod.com for a working example of this.