Offline media giants log on

Rolling Stone is the latest among an array of offline brands to expand their online efforts. The august magazine joins an ensemble cast of entertainment giants rolling out "destination" sites, including Disney, Time Warner, and Viacom.

Rolling Stone updates music hub Rolling Stone is entering the "destination" site race with the launch of a hub site aimed at music lovers, dubbed Tunes.com. Viacom makes major online push The company announces a major online push involving two projects: one aimed at music fans and another at children. Sony switches channels in big picture Often viewed as a sleeping giant, Sony is forging ahead with online expansion including an increase in Net games and plans to ease e-commerce. Is Time Warner next in merger mania? The highly decentralized firm appears to be focusing on a strategy to gather its properties into one user interface and bolster its e-commerce efforts.