November 15, 2006 9:20 AM PST
Office Live exits beta
Last modified: November 15, 2006 2:33 PM PST
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Microsoft tries to lure 'mom and pop' companies
October 30, 2006
Microsoft's Office Live has shed its beta.
The Internet-based software for businesses, which offers features such as Web site building and hosting, e-mail accounts and customer management tools, became generally available in the United States on Wednesday morning. It had been in beta since February 15.
In addition to the free Basics version, Microsoft is selling premium versions with more services for a monthly subscription fee: Microsoft Office Live Essentials for $20 per month and Microsoft Office Live Premium for $40 per month. The software is available via the Office Live site.
As part of the release, Microsoft announced that Toshiba and Sony notebooks and laptops will come bundled with a desktop link to Office Live and other Office Live links from within relevant Web tools. An international beta version of Office Live was also scheduled to be released Wednesday in the U.K., France, Japan and Germany, but Microsoft has since pushed that release date back to Nov. 21.
Office Live is part of Microsoft's broader strategy to compete with Google and others now offering Web-based applications. Microsoft Office Live's AdManager, for example, is a direct competitor with Google Adwords; it allows people to purchase keywords tied to search advertising on the MSN and Live.com sites.
The technological shift to Web-based applications and services will be the most significant development of the decade, Microsoft Chief Executive Steve Ballmer said at the company's annual shareholders meeting Tuesday. Ballmer also said he sees Microsoft's online services arm as the company's "fourth core," alongside desktop software, server software and entertainment.
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"We're really serious about this stuff," said Lotus VP Mike Zisman, at a Java strategy briefing. Lotus appears fully committed to what's become the standard programming language of the Internet with some 300 Java program developers on board along with hundreds more at parent company IBM..."
http://www.morochove.com/watch/cw/ff70206.htm
The thing is, in no way Microsoft could not have been aware of presence of "Windows-OS/2 based Lotus Kona" (for Microsoft's Chief Executive Steve Ballmer to say; "The technological shift to Web-based applications and services will be the most significant development of the decade"); and, the company, along with IBM is sure to give companies such as GOOGLE, YAHOO, SALESFORCE... a run for their money when it comes to the Web Services business; if not now, in the very near future...; that this attempt at the offering web-based applications is nothing new just what will Microsoft's "Office Live" offer that "LOTUS KONA" (which was apparently ahead of its time) did not!
Unless you're drinking the Microsoft lemonade, you know the answer. Of course Microsoft knew it, but how could they admit it? They had no strategy, no product, to compete. So they hoped by looking the other way, everyone else would too. Nice try, but just like Microsoft's over priced, average software, it's too little, too late.
I've said it for years. Microsoft is not a software company, they are a marketing company, first and foremost. That worked fine when there were no alternatives to the Microsoft monopoly. When they lied to us, what was your recourse? But those days are gone, and the Microsoft business model is crumbling. Welcome to the web-centric world Microsoft. Let us know if you get relevant again.
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