Company is expanding its use of nontraditional media to help sell sneakers endorsed by the basketball star LeBron James.
The New York Times
The story "Nike reaches deeper into new media" published October 31, 2006 at 7:40 AM is no longer available on CNET News.
Content from The New York Times expires after 7 days.
November 10, 2009 1:15 PM PST
November 10, 2009 1:12 PM PST
November 10, 2009 1:05 PM PST
Add headlines from CNET News to your homepage or feedreader.
More feeds available in our RSS feed index.
Related quotes
Nanotech - The Circuits Blog
Intel Celeron chip anchors $249 Acer Windows 7 laptopBest Buy is launching its lowest-advertised-price laptop to date--and it's definitely a laptop, not a Netbook.
Gallery
Images: Firefox through the ages
The Open Road
When open source isn't (open enough)It's very possible to be completely open-source without being completely open, but this may fade as more companies learn to use open source effectively.
Beyond Binary
Windows 7 use continues to climbIt now makes up 4 percent of Web-accessing computers, a mark that took Windows Vista nearly seven months to reach.
Video
Exploratorium's shocking 40th anniversary kicks off
CNET News Daily Podcast
CNET News Daily Podcast: Kindles, Droids, and gadgets for the blindDid you hear? Motorola's Droid appears to be selling well. That's not all though. Intel's come up with a reading device for the blind using a digital camera. These stories and more in today's episode.
Video
A new workout for the Wii
The Social
A new set of rules for social gamesPlayfish's $300 million sale to Electronic Arts seems to spell good news for other makers of social-network games, but this is a fast-growing and messy niche filled with one plot twist after another.
Cutting Edge
Winner declared in space elevator raceLaserMotive wins $900,000 in NASA's Space Elevator challenge, where teams compete to see who could drive their space elevator the fastest.
Gallery
Photos: Top-rated reviews of the week
Crave
DIY podcasting with the PM Series Podcaster kitThe PM Series Podcaster kit gives you mostly everything you need to start recording and producing your own podcasts.
Green Tech
iControl adds home energy services to broadbandStart-up iControl is developing a home automation system that includes energy management along with home security or broadband services.
