July 14, 2005 7:49 AM PDT

Newly renamed Palm unveils updated logo

PalmOne has formally changed its name back to Palm, unveiled a new logo and moved its headquarters, the company said Thursday.

The new logo will start appearing on products this fall, Palm said. The company has also begun trading on the Nasdaq under "PALM," instead of "PLMO." The gadget maker's line of handhelds includes Zire, Tungsten, Treo and the recently launched LifeDrive.

The company announced in May that it was spending $30 million to acquire PalmSource's 55 percent stake in a company called Palm Trademark Holding.

Ed Colligan
Ed Colligan, CEO of Palm,
with company's new logo.

PalmSource and the former PalmOne had been spun off from a parent company, the first incarnation of Palm, in 2003. At that time, it was decided that PalmOne and PalmSource would share the Palm brand.

PalmSource has rights to the trademarks for the next four years, spokeswoman Maureen O'Connell said. The company has previously said that it will change its name to reflect its focus on both the Palm OS as well as its push into Linux thanks to its acquisition of China MobileSoft.

The new Palm said its updated logo reflects the brand equity from the former blue Palm circular medallion. The updated typeface is suggestive of digital content, the company said, and its orange background symbolizes energy.

The company's headquarters have moved to Sunnyvale, Calif., from Milpitas.

"While a lot has changed--our name, ticker, logo and headquarters--our vision remains the same. We believe the future of personal computing is 'mobile computing,' and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry," Ed Colligan, Palm CEO, said in a statement.

News.com's Michael Singer contributed to this report.

5 comments

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Brand consistency anyone?
The irony of Palm, becoming PalmOne after acquiring Handspring
which was started by Palm's founder (Jeff Hawkins), to then revert
to Palm, and then even after announcing the name change their
website page header still reads, "Welcome to palmOne, formerly
Palm, Inc." (as of 2:30 today). See screen shot @ <a class="jive-link-external" href="http://" target="_newWindow">http://</a>
homepage.mac.com/scott.gardner/screenshot_01.jpg
Posted by scott.gardner (5 comments )
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Well...
At least nobody ever think of that company as a palm-reading service :)
Posted by 201293546946733175101343322673 (722 comments )
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Another downgrade fixation
How could they screw the already handsome and elegant logo with this orange-not-so-impressive logo? What were they thinking? Did the agency told them that they previous logo is not invisible and lets make it to orange to be visible?
Posted by wan_hart (9 comments )
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Nothing's changed?!
I think this story is probably right. Mr. Colligan conspicuously left off CUSTOMER SERVICE as one of his areas of promised improvement. If Palm spent more attention to customer service or support they wouldn't need much else. Ever tried calling their Help line?

Gimme a break. Nothing to see here, folks. Move on.
Posted by Ron Stark (7 comments )
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Once a scamer allways A Scamer!
They can change there name all they want, it will not change the fact that Palm or what ever they call them selves next month i s still ripping off end users, with ther 129$ replacement Battery scam!

I had a Palm Zire 71 the battery went dead even before I had it a year, they replaced the battery...then less than a year later, it went dead again, and it was no longer in warinty..I was told it would cost me 129$

I asked em how much the batery was I was told they do not sell part s and I must send it in to them and pay them there 129$

I found that laptopsforless.com sold PDA batteries they had the zire 71 Bat. for 46$ plus the instructions and tool needed to open your Zire 71

But I found that my Zire71 ha d the battery soderd to the Motherboard so I could not replace it.

So I tosed my palm Zire and Got a Dell Pocket PC The Axim x50v
It has a easy to access battery pack "not all Pocket PC's do"

And Windows Mobile is 10X as good as the Palm OS will ever be.

migraine@knology.net
Posted by Migraine (95 comments )
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