January 31, 2006 2:30 PM PST

NFL to re-air Super Bowl commercials

If you love all those funny commercials that debut during the Super Bowl, but can't stand watching the actual game, the NFL has just the solution.

The National Football League is giving fans of Super Bowl commercials a way to see all the new ads without sitting through the entire game. The league announced Monday that after the game ends on Feb. 5, it would re-air the commercials shown during ABC's broadcast of Super Bowl XL.

Fans will have several options for viewing the commercials. They'll be able to watch the special advertising program on the NFL cable channel, its video-on-demand service, the league's Web site, NFL.com or cell phones. The NFL Network will not air any of its normal commercials during the special. Instead it will air the show that is entirely made up of advertisements that appeared during the game.

The Super Bowl commercials will be broadcast six times between Monday and Tuesday next week on the NFL cable channel and on Sprint's mobile network. From midnight Sunday night through Sunday Feb. 12, the NFL will also offer the program as a video on demand option for digital cable subscribers. The program will also be available during this time on its Internet site NFL.com and through the Sprint mobile network.

ABC and its cable channel ESPN also plan to let viewers see the Super Bowl ads again. A select number of commercials will be available on ESPN.com and ESPN360 for several days following the game.

20 comments

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This is a new low
Great, now we have commericials on demand, people flocking to watch ads on their cell phones, and choosing to skip the game to watch the ads.

What's wrong with this picture?
Posted by R. U. Sirius (745 comments )
Reply Link Flag
They aren't ordinary commercials
People like the super bowl commercials because they are in an
expensive time slot, so companies try really hard to make them
funny.
Posted by wpholmes (38 comments )
Link Flag
Funny Thing Is ...
funny thing is just yesterday evening i was talking to my son while driving to church about how ineffective i think most advertising is. what prompted that remark by me was a billboard encouraging folks to join a local museum. i wondered if the numbers of new members from the billboard offset the cost of it. i then discussed laundary detergent--a particular brand that doesn't advertise costs 1/3 of a heavily promoted brand--a savings of $4 each month at my military commissary. i've found both get my clothes just as clean, despite heavy advertising to the contrary.

anyway, a couple years ago there was an ad for a hamburger from a well-known chain (i can't even remember their name, which in a moment you will see is remarkable!). anyway, i wanted a friend to see the ad--had a guy eating a hamburger then blowing fire out of his mouth--pretty entertaining stuff since i like really, really like hot/spicy foods.

so i visited the company's website and no ad. i sent them an e-mail and they responded in a nice letter explaining that they didn't own the web rights to the ad. they also sent me $6 worth of coupons. pretty generous. unfortunately, we don't have that particular chain nearby (did, but it closed a couple years ago).

anyway, viral marketing is good stuff. migrating a media ad to viral marketing surely must be the holy grail of advertising. so, i think it's smart of the super bowl advertisers to participate in this. and i wonder: what took them so long to figure it out? and why are they making the ad's available for only a few days? and i hope they don't expect anybody to PAY to see the ad's (ie, cellphone fees, etc).

mark d.
Posted by markdoiron (1138 comments )
Link Flag
This is a new low
Great, now we have commericials on demand, people flocking to watch ads on their cell phones, and choosing to skip the game to watch the ads.

What's wrong with this picture?
Posted by R. U. Sirius (745 comments )
Reply Link Flag
They aren't ordinary commercials
People like the super bowl commercials because they are in an
expensive time slot, so companies try really hard to make them
funny.
Posted by wpholmes (38 comments )
Link Flag
Funny Thing Is ...
funny thing is just yesterday evening i was talking to my son while driving to church about how ineffective i think most advertising is. what prompted that remark by me was a billboard encouraging folks to join a local museum. i wondered if the numbers of new members from the billboard offset the cost of it. i then discussed laundary detergent--a particular brand that doesn't advertise costs 1/3 of a heavily promoted brand--a savings of $4 each month at my military commissary. i've found both get my clothes just as clean, despite heavy advertising to the contrary.

anyway, a couple years ago there was an ad for a hamburger from a well-known chain (i can't even remember their name, which in a moment you will see is remarkable!). anyway, i wanted a friend to see the ad--had a guy eating a hamburger then blowing fire out of his mouth--pretty entertaining stuff since i like really, really like hot/spicy foods.

so i visited the company's website and no ad. i sent them an e-mail and they responded in a nice letter explaining that they didn't own the web rights to the ad. they also sent me $6 worth of coupons. pretty generous. unfortunately, we don't have that particular chain nearby (did, but it closed a couple years ago).

anyway, viral marketing is good stuff. migrating a media ad to viral marketing surely must be the holy grail of advertising. so, i think it's smart of the super bowl advertisers to participate in this. and i wonder: what took them so long to figure it out? and why are they making the ad's available for only a few days? and i hope they don't expect anybody to PAY to see the ad's (ie, cellphone fees, etc).

mark d.
Posted by markdoiron (1138 comments )
Link Flag
Why do I want to rewatch commercials? I already have Tivo
to bypass them.
Posted by bobby_brady (765 comments )
Reply Link Flag
I Think You're the Exception
Bob Bob--

i think you're the exception because:

1. super bowl commercials tend to be better than normal. most folks enjoy them.

2. super bowl games tend to be unexciting football. unless, of course, you're a died-in-the-wool fan of the team that blows out the other team. most viewers won't have a strong conviction toward one team or the other.

3. watching a sports competition after it's over and the results are known tends to be an unrewarding experience. most folks will do that only if other obligations force them into it.

mark d.
Posted by markdoiron (1138 comments )
Link Flag
Why do I want to rewatch commercials? I already have Tivo
to bypass them.
Posted by bobby_brady (765 comments )
Reply Link Flag
I Think You're the Exception
Bob Bob--

i think you're the exception because:

1. super bowl commercials tend to be better than normal. most folks enjoy them.

2. super bowl games tend to be unexciting football. unless, of course, you're a died-in-the-wool fan of the team that blows out the other team. most viewers won't have a strong conviction toward one team or the other.

3. watching a sports competition after it's over and the results are known tends to be an unrewarding experience. most folks will do that only if other obligations force them into it.

mark d.
Posted by markdoiron (1138 comments )
Link Flag
Great for Canadians we don't get them
It's great for us Canadians because the laws imposed in our country restrict the airing of those commercials. Instead we get the same commercials we've been watching for the past 5 years.
WOOOOHHHOOOO
Posted by djbade (4 comments )
Reply Link Flag
Great for Canadians we don't get them
It's great for us Canadians because the laws imposed in our country restrict the airing of those commercials. Instead we get the same commercials we've been watching for the past 5 years.
WOOOOHHHOOOO
Posted by djbade (4 comments )
Reply Link Flag
it was a joke
dude, he was joking.
Posted by duke12aw (24 comments )
Reply Link Flag
it was a joke
dude, he was joking.
Posted by duke12aw (24 comments )
Reply Link Flag
How Thrilling---Commercials on Demand
This is truly funny---commercials on demand. I thought commercials were the items people were trying to avoid. Now commercials are so important that we can devote on-demand cable sites, as well as websites, to them. Even if these commercials are exceptionally funny, the thrill wears off after viewing them once or twice. Most of these commercials, after the Super Bowl, get shown again on TV---if you like them, the thing to do is TiVo them and entertain your friends. I think it's funny and probably a waste of time, but it's not the most unusual thing to view on the internet---maybe there are a few genuine commercial lovers out there, that would enjoy viewing these clips again and again.
Posted by Michael G. (185 comments )
Reply Link Flag
How Thrilling---Commercials on Demand
This is truly funny---commercials on demand. I thought commercials were the items people were trying to avoid. Now commercials are so important that we can devote on-demand cable sites, as well as websites, to them. Even if these commercials are exceptionally funny, the thrill wears off after viewing them once or twice. Most of these commercials, after the Super Bowl, get shown again on TV---if you like them, the thing to do is TiVo them and entertain your friends. I think it's funny and probably a waste of time, but it's not the most unusual thing to view on the internet---maybe there are a few genuine commercial lovers out there, that would enjoy viewing these clips again and again.
Posted by Michael G. (185 comments )
Reply Link Flag
SuperBowl ads
Some of you guys who are whining about this subject need to get a life. Tune in to whatever will make you happy. Geez!
Posted by Noreast (12 comments )
Reply Link Flag
SuperBowl ads
Some of you guys who are whining about this subject need to get a life. Tune in to whatever will make you happy. Geez!
Posted by Noreast (12 comments )
Reply Link Flag
Mobileespn.com
Hi,

Whos the marketing genius that left out Mobileespn.com on all three of their small SB ads?

Dan
Posted by danapoint (2 comments )
Reply Link Flag
Mobileespn.com
Hi,

Whos the marketing genius that left out Mobileespn.com on all three of their small SB ads?

Dan
Posted by danapoint (2 comments )
Reply Link Flag
 

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