March 30, 1998 10:35 AM PST

NBC to try Net music

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NBC said today that Launch Media will become its exclusive online music partner and that it will take a minority stake in the Net music firm.

The deal is another sign of the move by television networks to add more features to their Web sites to generate more revenue--and try to ensure that they recapture any viewers who go to the Web for entertainment. Online music is an increasingly popular option with many Netizens.

It is a highly competitive field, however, with many players.

NBC and Launch will jointly create a cobranded music site on NBC.com, featuring multimedia content and e-commerce. The service will debut in April. Later this spring, Launch and NBC will create content and retailing for NBC Interactive Neighborhood, comprised of more than 100 NBC owned and affiliated stations.

"Music is and will be as significant on the Internet as it is on TV," said Martin Yudkovitz, president of NBC Interactive, in a statement. "We expect that the combination of NBC's on-air and online programming with Launch's Internet content and services will serve our audience well and considerably propel the use of these useful and entertaining Internet services."

Launch Media completed a $22 million round of financing that includes GE Capital, Intel, Phoenix Partners, Allen & Company, Arts Alliance, and Avalon Technology, as well as NBC.

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Hi! I am Teresa Mullins from Shorty's Entertainment and have several artists doing a Pacific Northwest tour. The link to Jacinta's press kit is:

http://www.sonicbids.com/epk/epk.aspx?epk_id=31926

They are both on regular rotation with the radio stations here: C89.5 Worldwide, so they are quite popular with the dance scene. I can send you some of their music, but you can easily check them out on their myspace pages at:
www.myspace.com/jacinta
www.myspace.com/cybersutra

I would really appreciate your response. They are quite popular in the Seattle area especially, but want to spread out more.

Thank you for your time and consideration.
Teresa M. Mullins
253-507-7588
253-306-9520
www.myspace.com/shortysatbrickcity
www.myspace.com/bossytm
Posted by bossytm (1 comment )
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