Movielink discounts extended viewing

Broadband video-on-demand company Movielink on Monday announced a service that will let its customers extend the time over which they can watch movies they've downloaded. Using the new MultiPlay feature, customers can continue to rent a movie for additional 24-hour viewing periods for up to 30 days after the initial download, typically at a reduced price, the company said. For example, the initial rental of "The Hulk" costs $3.99, and the charge for each additional viewing period is 99 cents. Prices for initial downloads and subsequent rentals vary by title.

Under Movielink's regular service, rental costs range from about $2.95 to $4.99 per film. Once a film is downloaded, customers have 30 days in which to start watching it; they can watch the film as often as they like--but only within a 24-hour period that begins with the first viewing.