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October 16, 2006 4:00 AM PDT

Newsmaker: Microsoft's Mundie: A bottom-up approach to tech

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For a good part of 2006, Craig Mundie has been on a jet plane visiting Microsoft customers and political leaders in other parts of the world. His job: to manage the company's global research efforts and help direct Microsoft's longer-term strategy.

As Bill Gates manages his slow-motion farewell, Microsoft is preparing for the day when it will lose its biggest long-range thinker. That's why Mundie, earlier this year, was elevated to one of the most powerful posts within the company. Perhaps more than any of his peers, it is his job to make sure Microsoft remains focused on the big picture.

The task list includes sundry items like open-source software, privacy and security, as well as the changing concept of software in an increasingly Web-based service economy. And that's just for starters. CNET News.com recently caught up with the peripatetic Mundie, one of the rare times he hasn't been airborne of late, to get an update.

Q: Here in the Bay Area, there's a lot of attention directed to Web 2.0, regardless of whether you believe that's just a slick marketing slogan or something else. Anyway, there's always a lot of chatter about what's cool and what's not. Do you think Microsoft is still a cool company?
Mundie: Well, yes and no. I think that our established businesses are something that are just extremely well-known and respected. To some extent, I think that's antithetical to cool. On the other hand, if you look at what we've done with things like Xbox and potentially what will come now with the Zune effort, I think it clearly demonstrates that for those audiences, the company can deliver cool things.

Preparing for the interview, I was re-reading the text of a speech you gave back in 2000/2001 at New York University.
Mundie: Yeah, the seminal speech on open-source issues.

Yes, indeed. You said something interesting, if I may quote: "The technology industry has to prove its commitment to privacy and security in order to encourage user acceptance of the technologies." Considering how many security glitches crop up and that the word "pretexting" has entered the common lexicon, how would you grade the industry's commitment to what you were talking about?
Mundie: I would grade the industry as not doing all that well. On the other hand, I would grade Microsoft as having made quite dramatic improvements. It (was) only shortly after I gave that speech at NYU that I also participated in launching what is called the Trustworthy Computing Initiative at Microsoft...I think it was that same November, or something, I gave a speech, and really, it was an entreaty to the industry to get more focused on these trust parameters.

I would grade the industry as not doing all that well (on security).

The reality is there has been very little uptake within the other companies and much less focus on it than we have here. It is a huge and challenging problem, and one where I'm proud to say I think the company has made great strides.

(Think about) the degree at which the hardening of our products is actually the reason that many (products from other companies) are beginning to be attacked. People move to where the weaknesses are, and as we've tightened things down, that phenomena is clearly observable now in other people's products.

You mentioned Trustworthy Computing. The company has invested huge resources, but hardly a week goes by that you don't hear about another flaw that you've got to correct.
Mundie: It's true. But if you look at the statistics, the arrival rate of these problems for us is actually declining fairly significantly. One of the acid tests for the company would be in the next couple of years. The first product that will have been through the complete new sort of design process that we've created under the Trustworthy Computing Initiative will be Windows Vista.

The same is true largely for Office 2007. While we still don't expect these things to be perfect, the degree to which there's defense in depth, I think it will be in some sense obvious to people when they sit and use Vista.

I want to go back to that speech. There's another, perhaps more commonly quoted, line where you talked about the viral aspect of the GPL (General Public License) posing the threat to the intellectual property of the organization making use of it. Have your views changed since then?
Mundie: No.

OK.
Mundie: Those speeches and a lot of the dialogue that ensued after it have actually forced a level of clarity around the use of the GPL. Certainly, enterprises who are now concerned about indemnity--this was something that they didn't think about before. I think that it forced the Free Software Foundation itself to come up with more clarity around the GPL, and to be clear about how aggressive the interpretation of that would be, relative to people building these composite products that had some GPL code within them. I think people are a lot more painstaking about this now than they were in the past.

I basically maintain the position that I had--even five years ago--that if you are not discriminating in your use of those type of licenses, you stand a substantial risk of either having a liability you didn't understand or potentially the loss of your own intellectual property.

You took over June 15 and became the company's external voice on technology. Any signposts yet that would define the Mundie Era? Is it too soon, or have you been able to put your stamp on operations?
Mundie: When we faced the prospect of Bill deciding to pull the trigger and have a migration out of the company and into the Gates Foundation on a full-time basis, we knew that it would be very difficult--if not essentially impossible--to just replace Bill.

So we decided to break his job into two parts and added the nearer-term technical coordination to Ray Ozzie's plate. We took the long-term strategy and policy and research and put them on my plate. The time horizon that I focus on is three to 10 years in the future. So, all of the business policy and technical issues, the anticipation of those things and the preparation for those things on that time horizon, are mine.

More long-term strategic items?
Mundie: Correct. Generally, the research folks are looking at stuff normally in a five-year or longer time horizon with no immediate requirement for productization.

Since the changes were announced, you've had a chance to think about what might be on that five-to-10-year horizon. Help me understand what is at the top of your agenda.
Mundie: The things at the top of my agenda now are really not that much different than some of the ones that have been at the top of my agenda for the last couple of years. I was the one who pushed the company into an aggressive expansion program in the emerging economy countries, for example. I've been the liaison to China for the last seven years, and India for the last four years, and Russia for the last three years. So in many of these countries where we're changing both our product line, organizational structure and business model, you could say that I've been the sponsor for a lot of that within the company.

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think globally... act locally...
by freq October 16, 2006 6:02 AM PDT
it should be easy to find a decent tech job in seattle... at least easier than the (rent controlled!) bay area, especially if one has already proved themselves in the seattle area and grew up in the seattle area... and who doesnt want to play the "pity me I have a family routine..." or "I am a believer".... bullsh-t,

I guess its ok.. who wants to work for someone who treats their employees like chattel.. or an area that tries to suck every penny from them... but even still, being hearded and preyed upon isnt so bad if your leaving your "hurst".. but honestly... works of art come from the heart.. help the people empower themselves...

so Microsoft is totally focused on "Hiring Down"... hmmm. that explains the contractor pay scheme... it explains the "be my savior" brainwashing...

yikes!! this is the bomb... 911
Reply to this comment
Trustworthy Computing....
by Stevo October 16, 2006 9:36 AM PDT
By Steve Baumann,
CCO, My Brother Steve Computer Services

Trustworthy Computing has turned out to be more like Trust-worry Computing. With Windows XP turning 5 years old this month, it makes me scratch my head just a bit that they have had to release the greatest number of patches and fixes at a single time, outside of a full service pack release, since XP was introduced. I'm not sure how much I 'trust' the security or safety of an operating system that still (from a penetration standpoint) resembles a large block of Swiss cheese. Perhaps they should take a page from the cluebook of other OS developers, and build a new OS from the ground up, even if it won't necessarily be backwards compatible with all the software currently in the hands of their customers. They could always give certificates for a discount on newer versions of MS products, and other vendors might be smart to do the same, since many consumers have been hanging on to legacy versions of software for quite a while, as they haven't seen a very compelling reason to upgrade much of their software collection (I still have clients that are running Office 97 or 2000, and 5 or 6 year old versions of Adobe, Corel & other products). As Microsoft dives deeper into the security business, most of my computer services colleagues that I have spoken with agree that this is the LAST software segment Microsoft should be involved in, since their security software is focused primarily on shoring up gaps and deficiencies in their own products. One would (almost) think that this sounds akin to the 'protection racket' schemes employed by mobsters in the first half of the 20th century (pay us every month, and we'll make sure you're safe from harm ...from US). Instead of spending all of that R&D time and money on SECURITY SOFTWARE, they should be focusing those very same resources on developing SECURE SOFTWARE that doesn't need quite so much protection to begin with. As technologies for creating great software products get better every year, it seems almost a dichotomy that the 'band-aid' approach to software evolution is ever more employed by the self-christened 'Champions of Innovation and Consumer Choice'.
It makes my mind race to visions of a certain female health guru, famous for the phrase, "...STOP THE INSANITY!!!"
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