June 28, 2006 5:25 PM PDT

Microsoft shuffles more executives

Microsoft on Wednesday shuffled around several more executives as part of its ongoing restructuring of the company.

In the most significant of the shifts, senior vice president Orlando Ayala will move from his role overseeing sales to small and midsize companies into a new position overseeing emerging market efforts, reporting to Chief Operating Office Kevin Turner. Eduardo Rosini, who headed Microsoft's Asia-Pacific unit, will take over Ayala's role as head of the small and midsize unit, which also oversees Microsoft's partner network.

Meanwhile, Microsoft is moving development of its Dynamics CRM product from its Microsoft Business Solutions unit into the Office Business Platform group headed by Kurt DelBene. Also, marketing for Microsoft's unified communications effort, which was announced earlier this week, will be headed by Chris Capossela, who heads product marketing for Office.

Microsoft said it is still searching for a replacement for MBS head Doug Burgum, who announced plans in November to shift to an evangelist role as chairman of MBS once his successor was found. At the time, Microsoft said it had hoped to have a new executive in place by the spring, however the company has yet to find that person.

The moves are the latest in a series of shifts that has taken place since Microsoft realigned itself into three business units last September.

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emerging market, Microsoft Corp., Microsoft Office


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MS response to the iPod?
Introducing the MS Shuffle!

Seriously, Microsoft needs to review its business model, rather than shuffle around implementors of its old business model.

The old opportunities based on expensive software licensing fees are gone, it's a service based ecosystem now.

Trying to create opportunities by being more paranoid about WGA is only ticking customers off. Not only the pirates are penalized by aggressive WGA, even loyal customers with licensed Windows are having problems with it.
Posted by Maccess (610 comments )
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Deck Chairs anyone
being rearranged
Posted by (21 comments )
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Also GM for MS Evangelism going to Google!
"Vic Gundotra, a general manager for platform evangelism at Microsoft and a 15-year employee, has agreed to join Google"
Posted by technewsjunkie (1265 comments )
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MS Reshuffling Initiative now named Longhorn
er, I mean Vista. It has been confirmed by Reuters New service that Microsoft is marketing it's Executive Reshuffling Inittiative (Pronounced "Eeerrie")as a way of confusing it's enemies and keep them guessing as to it's strategies

Hasta La Vista?
Posted by technewsjunkie (1265 comments )
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