February 27, 2007 2:38 PM PST

Microsoft shakes up Windows marketing unit

With Windows Vista out the door, Microsoft is reshuffling the leadership of the business side of its Windows unit.

A new Windows Business Group will be headed by Bill Veghte, a 17-year Microsoft veteran who has been serving as corporate vice president overseeing North American sales. Windows development remains under Steven Sinofsky, with both Sinofsky and Veghte reporting to Kevin Johnson, who leads the unit that oversees both Windows and Windows Live.

The move, along with several other changes in the Windows marketing and product management ranks, is the latest in an ongoing restructuring at Microsoft that began in September 2005, with the company reordering itself from five business units to three and announcing the retirement of Jim Allchin. Allchin retired at the end of January.

Mike Sievert, who had been heading product marketing and product management, will now focus solely on the marketing side, while Mike Nash will take over product management. Sievert, who joined Microsoft from AT&T Wireless in 2005, and Nash, who headed Microsoft's security business unit until a recent sabbatical, will both report to Veghte. Brad Goldberg, who has been general manager of product management for Windows, is shifting to another unspecified role outside of the Windows unit but within Kevin Johnson's Platform and Services Division.

Also reporting to Veghte are Will Poole, who is heading Windows' market expansion efforts for emerging markets and new types of PCs, and Joe Peterson, who is leading the unit charged with online distribution and the Windows Genuine advantage antipiracy effort.

The latest organizational changes come less than a month after Windows Vista hit store shelves.

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product management, Kevin Johnson, Jim Allchin, Microsoft Corp., Microsoft Windows

14 comments

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not supprised
Must be a problem there with that Vista, otherwise a reshuffle would not be necessary if things were going well.

I hope MS fixes it's ways, or there be hell to pay.
Posted by RompStar_420 (772 comments )
Reply Link Flag
not supprised
Must be a problem there with that Vista, otherwise a reshuffle would not be necessary if things were going well.

I hope MS fixes it's ways, or there be hell to pay.
Posted by RompStar_420 (772 comments )
Reply Link Flag
Hos is it a shake up?
If this is the continued reorg from 2005 into the 5 buissiness units ?
Posted by wolivere (780 comments )
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Hos is it a shake up?
If this is the continued reorg from 2005 into the 5 buissiness units ?
Posted by wolivere (780 comments )
Reply Link Flag
I have a great idea for a Vista ad...
How about a clip of Ballmer smashing a chair over his monitor after he gets one more #@%$ing security pop-up than he can stand?

It could be titled "The worst day with a Mac is better than the best day with a PC".
Posted by jd1023948 (47 comments )
Reply Link Flag
haha
Hahaha I'd like to see that advert, very perceptive view of Ballmer I must say. What M$ really need isn't a new marketing plan but a new mission statement...like 'Don't be Evil'(Sorry it's taken) and commit to it. No amount of marketing is going to change the general perception of how M$ conduct their business without a bit of good will.
Posted by ozidigga (77 comments )
Link Flag
I have a great idea for a Vista ad...
How about a clip of Ballmer smashing a chair over his monitor after he gets one more #@%$ing security pop-up than he can stand?

It could be titled "The worst day with a Mac is better than the best day with a PC".
Posted by jd1023948 (47 comments )
Reply Link Flag
haha
Hahaha I'd like to see that advert, very perceptive view of Ballmer I must say. What M$ really need isn't a new marketing plan but a new mission statement...like 'Don't be Evil'(Sorry it's taken) and commit to it. No amount of marketing is going to change the general perception of how M$ conduct their business without a bit of good will.
Posted by ozidigga (77 comments )
Link Flag
The Wow starts when?
'Where would you like to go today' sometimes should have been rephrased 'Where would you rather be right now' when it comes to working with windows. And the new slogan 'WOW starts now' really just don't cut it. The release of a new OS is pretty much the equal of reinventing the rail-road, sure it's an improvement but the WOW factor is gone. Just something for the new marketing unit to think about:)
Posted by ozidigga (77 comments )
Reply Link Flag
The Wow starts when?
'Where would you like to go today' sometimes should have been rephrased 'Where would you rather be right now' when it comes to working with windows. And the new slogan 'WOW starts now' really just don't cut it. The release of a new OS is pretty much the equal of reinventing the rail-road, sure it's an improvement but the WOW factor is gone. Just something for the new marketing unit to think about:)
Posted by ozidigga (77 comments )
Reply Link Flag
As Microsoft continues to struggle...
Im afraid this sort of thing is pretty typical of any major company which is in, serious, trouble.

And, based upon Microsofts obvious-problems, I would expect to see many more examples of their, increasingly-visible, desperation in the near future.

Based upon typical corporate-behavior, evidence of this will most probably include an increasing number of; internal power-shifts, SPIN-campaigns, increased advertising-expenditures, and a continuous string of "reorganizations", and, alleged, "re-purposings".

But, I, personally, seriously doubt that, in the end, Microsoft will actually be able to effectively alter their fundamental corporate-culture (based upon their previous, and still clearly ongoing, apparent inability to actually produce viably-competitive products, within a truly open-marketplace).

Its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Of course, Microsoft does still have billions of dollars and many, capable, engineers... However, the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior...

Frankly, the term- spoiled-bullies, ...comes to mind.

Id, honestly, like to think that Microsoft -could- turn itself around. But, as an IT professional, with decades of experience, ...charged with making long-term IT-infrastructure recommendations, ...my suggestion is to hope for the best (Microsoft, finally, will straighten itself out), ...but, ...plan for the worst (plan on maintaining a robust IT-infrastructure, without relying on Microsoft-technologies remaining a core-component of the computer-industry).

Anyway, those are my thoughts on the matter.
Posted by Gayle Edwards (262 comments )
Reply Link Flag
As Microsoft continues to struggle...
Im afraid this sort of thing is pretty typical of any major company which is in, serious, trouble.

And, based upon Microsofts obvious-problems, I would expect to see many more examples of their, increasingly-visible, desperation in the near future.

Based upon typical corporate-behavior, evidence of this will most probably include an increasing number of; internal power-shifts, SPIN-campaigns, increased advertising-expenditures, and a continuous string of "reorganizations", and, alleged, "re-purposings".

But, I, personally, seriously doubt that, in the end, Microsoft will actually be able to effectively alter their fundamental corporate-culture (based upon their previous, and still clearly ongoing, apparent inability to actually produce viably-competitive products, within a truly open-marketplace).

Its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Of course, Microsoft does still have billions of dollars and many, capable, engineers... However, the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior...

Frankly, the term- spoiled-bullies, ...comes to mind.

Id, honestly, like to think that Microsoft -could- turn itself around. But, as an IT professional, with decades of experience, ...charged with making long-term IT-infrastructure recommendations, ...my suggestion is to hope for the best (Microsoft, finally, will straighten itself out), ...but, ...plan for the worst (plan on maintaining a robust IT-infrastructure, without relying on Microsoft-technologies remaining a core-component of the computer-industry).

Anyway, those are my thoughts on the matter.
Posted by Gayle Edwards (262 comments )
Reply Link Flag
My $0.02
Gayle Edwards comment on this story is an interesting perspective from an IT professional. Here is a similar perspective from a typical home/casual computer user who has used a Mac since 1989 to surf the internet, exchange email messages and used non-MS word processors and spreadsheet programs for light duty personal use.

Besides the three Macs in my house running OSX I also own and use a Windows PC laptop solely to run a marine charting software program available only for PC's. The laptop is presently running XP Pro, gets the job done and doesn't crash too often. I will not be upgrading to Vista because I absolutely refuse to buy other MS products -- not because I have a poor opinion of Windows as a capable operating system or believe MS apps to be inferior --- but rather because as a matter of principle I believe MS is a monopolistic, arrogant and abusive corporation.

I agree 100% with Gayle Edwards description that "the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior... frankly, the term- spoiled-bullies, ...comes to mind ... its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Thank you Gayle Edwards for saying in print something I have long felt about MS. Especially the part about abuse and arrogance.

As an aside to the main topic here, I have long felt that MS was able to come out of the anti trust suit by the feds as well as they did a few years ago not because of the merits of their case but, because of the buckets of cash available to them, they were well able to afford a better legal team than the U.S. Justice Dept. IMO, MS is continuing to abuse their monopoly position in the desktop OS market.

MS does not need to shakeup their Windows marketing unit -- they need to establish a Corporate Ethics in Business unit, fire Steve Ballmer and others of his ilk and get some people aboard who are truly honest and innovative. Money and monopolistic power have corrupted MS.
Posted by Chuck37 (2 comments )
Reply Link Flag
My $0.02
Gayle Edwards comment on this story is an interesting perspective from an IT professional. Here is a similar perspective from a typical home/casual computer user who has used a Mac since 1989 to surf the internet, exchange email messages and used non-MS word processors and spreadsheet programs for light duty personal use.

Besides the three Macs in my house running OSX I also own and use a Windows PC laptop solely to run a marine charting software program available only for PC's. The laptop is presently running XP Pro, gets the job done and doesn't crash too often. I will not be upgrading to Vista because I absolutely refuse to buy other MS products -- not because I have a poor opinion of Windows as a capable operating system or believe MS apps to be inferior --- but rather because as a matter of principle I believe MS is a monopolistic, arrogant and abusive corporation.

I agree 100% with Gayle Edwards description that "the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior... frankly, the term- spoiled-bullies, ...comes to mind ... its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Thank you Gayle Edwards for saying in print something I have long felt about MS. Especially the part about abuse and arrogance.

As an aside to the main topic here, I have long felt that MS was able to come out of the anti trust suit by the feds as well as they did a few years ago not because of the merits of their case but, because of the buckets of cash available to them, they were well able to afford a better legal team than the U.S. Justice Dept. IMO, MS is continuing to abuse their monopoly position in the desktop OS market.

MS does not need to shakeup their Windows marketing unit -- they need to establish a Corporate Ethics in Business unit, fire Steve Ballmer and others of his ilk and get some people aboard who are truly honest and innovative. Money and monopolistic power have corrupted MS.
Posted by Chuck37 (2 comments )
Reply Link Flag
 

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