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That's basically the idea behind FlexGo, Microsoft's latest attempt to make PC ownership more accessible to people in emerging markets.
Under the idea, which Microsoft is introducing this week, people would be able to get a PC for their home with a mechanism that charges them depending on how much computing they use. Consumers would pay for about half of the PC upfront and then, say, 50 cents or 75 cents per hour of use. After several hundred hours of paid use, they would then own the PC outright.
The exact finances of the program would vary, depending on a number of factors. These include the cost of the software and hardware being used, as well as the country's prevailing lending interest rate. Microsoft has already tested the idea in Brazil, but plans to expand that program in coming weeks, alongside new trials in Russia, India, China and Mexico.
Microsoft has been grappling with the challenges of emerging markets for some time. The company has offered a lower-priced operating system option, its stripped-down Windows XP Starter Edition, as part of low-cost PC programs across the globe. But total shipments of Starter have been modest, with the company having sold 100,000 copies as of last July.
Microsoft
But while Starter is aimed at people who may never have used a computer, Microsoft said the target customer for FlexGo is someone who has used Windows before--at work, school or an Internet cafe, for example--but has not been able to afford a similar machine of their own.
That way, Wickstrand said, consumers are "paying for a PC that they want and not a PC that they had to settle for."
"The real goal of FlexGo is to make that dream of owning a full-featured PC a reality," he added.
In many cases, Microsoft has already worked with local governments and businesses to offer financing programs in which consumers pay a monthly fee for their PC. But one of the things Microsoft said it has learned is that many people in developing countries do not have a steady income. With FlexGo, consumers can scale back their PC use in months that they have less money, rather than having to default on their purchase.
"One of the learnings that we've had is that it's not just that families in emerging markets have modest budgets," Wickstrand said. "It's the irregularity and unpredictability of their income."
In many places, people want to use PCs, but can't afford it, and there are insufficient financing options, said Willy Agatstein, general manager of Intel's emerging markets platform group.
"If you go to Brazil, people buy movie tickets on credit, but the PC infrastructure is not that developed," Agatstein said.
WinHEC in view
Wickstrand said that the idea behind FlexGo is to make computing more similar to the way other technologies are bought in emerging markets. More than three-fourths of cell phones are bought using prepaid minutes, he said.
He pointed to India, where five years ago there were only 5 million cell phones. "Today there are 90 million, (and the number is) growing at 5 million a month," he said.
"Certainly the cost of handsets coming down is one component," of the growth, Wickstrand said. "We believe the much bigger component was this prepaid model."
Intel, which has considerable emerging markets efforts of its own, is among the chipmakers helping out with some of the secure hardware needed to make the system work. For example, the PC should have a secure clock and other circuitry to ensure that the system can bill for use and shut down if it's not being paid for.
Rival Advanced Micro Devices said it intends to develop processors designed specifically to support FlexGo, and Transmeta said it, too, has a processor and reference design that are aimed at such PCs.
In addition to the financing challenges, there has also been considerable debate over what the best design is for a low-cost PC, with the Massachusetts Institute of Technology touting its $100 PC and others pitching alternative PC designs or even cell phones as possibilities.
Unlike Intel's existing low-cost PC for emerging markets, which has all but the computing essentials stripped out, a system tailored to FlexGo needs some hardware added in.
Agatstein said that Intel is still trying to put an exact price tag on the added requirements, but said "it's in the dollars range, not in the tens of dollars range."
Although much of the effort behind FlexGo centers on the prepaid model, Microsoft is also going to see if it helps with subscription PC sales, where people pay a fixed monthly fee. With the FlexGo technology, the PCs of those that stop paying could be shut down, not an option when traditional PCs are financed.
The company said it plans to try out subscription-based approaches for FlexGo in Vietnam, Hungary, Slovenia, India and Brazil.
See more CNET content tagged:
emerging market, financing, Brazil, reality, India






- This Will Go Nowhere, Just Like All of MS's ...
- by Joe Blow May 25, 2006 7:58 PM PDT
- feeble attempts to grow their business outside Bill's "vision" of "putting a computer on every desktop" back in 1977 (I haven't seen an update to their strategic plan that can be summarized as succinctly, and that has a reasonable chance of succeeding). The original goal was met in the First World somewhere in the late 1990s, when everyone and their brother was doing on-line trading, buying books on-line to learn on-line trading, and selling all of the crap in their garage on-line so that they could waste more money via on-line trading. I'm guessing that the Second World got there sometime around 2001, just as The Bubble started to go flat, and now it's the Third World's turn, if Microsloth has anything to say about it. What they do fail to see is that, even at pennies a minute, people are not going to be able to afford to do much useful work on a computer. Certainly, access to anything educational shouldn't be charged for, so maybe a model that doesn't charge for .edu (and, maybe .org) access would be a way to start. That way, when the older generations in a Pay-As-You-Computer household discovers porn and the on-line equivalent of soap operas (chat rooms and C|NET forums? OOPS! :) ), they will spend enough to send all of the kids to MIT, Harvard, Berkeley and Stanford!<br /><br />The rapid obsolescence of the hardware makes the cost-over-time too high - people will likely still be paying off a system long after it's obsolete. As for the maintenance costs, fuhgeddaboudit. Microsloth isn't going to spend a dime on anything like remote access to individually fix a machine - it's gonna be just like it is here for low/no-cost service - wipe the OS partition slick, reinstall from a protected partition of installer programs (which would hopefully include the latest updates already downloaded before). Hopefully, the users' data would be on a protected partition, too, but I doubt that Microsloth can (a) think of that, and (b) implement it reliably, especially in a way that prevents viruses, worms, Trojan horses, etc., from re-infesting systems that failed precisely because of them.<br /><br />As for how they will retain control of the computer even if you could figure out how to reformat the drive, the answer is just like XP and Vista can be configured to do - nothing will run until the machine has talked to the Mother Ship in Redmond (or its regional proxy overseas). Remember, these are not your old-fashioned PCs with the same-old BIOS - they will have hardware surface-mounted on the motherboard that performs encryption/decryption when communicating with the Mother Ship and burned-in serial numbers in on-board ROM (the same way TiVo, cable and satellite companies maintain control of their boxes, no matter what you do with the hard drive). They will also be single-configuration, so you won't be able to easily just add hardware to do all sorts of nefarious things - they most likely won't even have any slots, since most motherboards have enough built-in that the slots go unused, except for the highest-end things like high-performance gaming, scientific computing, and other power-user things that most poor people won't need to do.<br /><br />As for the communications costs, pay-as-you-go is the model in Europe and most places they colonized, and it sucks, big-time. The governments used to be the big winners in that game, and now it's the governments and their big business partners who finance it all and carve out a fat kick-back slice for their bureaucrat buddies. Why would they want to sacrifice that gold egg-laying chicken for a bunch of poor people?<br /><br />Poor people who need the education that networked computers can bring are going to be in a Catch-22 when it comes to providing their own support. Yes, it can be done over a period of decades of training, learning, and reinforcement, but it's not going to happen as fast as the problems are going to mount. Things have a way of being misappropriated in the First World, and it's generally orders of magnitude worse in the Third World because the supply is so limited and the demand is so much greater (and corrupt governments, businesses and individuals, in any World, don't help things at all - dictatorships, autocratic monarchies, Enron, etc., all the way down to local thugs, all have common DNA). I wonder how much of a cut Microsloth is willing to pay the pipers in Third World countries to allow them into these countries to make money? And what repressive government is going to allow widespread WWW communications that are antithetical to top-down controlled regimes, anyway, unless Microsloth helps them maintain power, as they're doing in China right now (along with Google, Yahoo, et al, to be "Fair and Balanced")?<br /><br />I hereby don my turban, gaze into my crystal ball, and proclaim FlexGo is already FluxedGone on arrival. Next brilliant DOA idea, Microsloth.<br /><br />All the Best,<br />Joe Blow
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