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June 20, 2004 9:00 PM PDT

Microsoft hopes younger eyes have Office vision

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When it comes to improving the spelling checker in Word or finding new ways to draw charts in Excel, Microsoft probably has things covered.

But to figure out the broad changes needed for its venerable Office software, Microsoft is turning to an Indian medical student, an aspiring architect from Kenya and 13 other young adults from across the globe.

The young people, ages 19 to 24, are part of an "Information Worker Board of the Future" that will spend this week touring Microsoft's campus and discussing their ideas for the future of work and software.

Microsoft hopes the investment will pay off with some insight into how their flagship Office software needs to evolve.

"We want them to tell us what we don't know," said Dan Rasmus, a former Giga Information Group analyst who joined Microsoft last year to head up its Information Work Vision effort.

"We want them
to tell us
what we don't know."
--Dan Rasmus, Microsoft

Office is critical to Microsoft, with the Information Worker unit that includes Office accounting for roughly a third of sales and often more than half the company's profits. Still, convincing customers to upgrade is a constant challenge for Microsoft. The company also has an ambitious goal to increase the unit ninefold by 2010.

The students will also make out pretty well. In addition to picking up all travel costs, Microsoft is giving each a tablet PC and other goodies.

Rasmus said the Office unit is following the lead of other product teams that have turned to young people for ideas, such as the company's Threedegrees instant messaging project.

The company has already noticed changes in the way people work, notably in the way employees balance their work and home lives, often switching between the two throughout the day.

"Some of us already do that," Rasmus said. "We think that will become more of the norm."

Rasmus says he envisions some tension in the office of the future as this new generation starts to interact with an older generation whose use of technology is more centered around spreadsheets and e-mail and less about instant messaging and cell phone text messages.

"These guys use tech very differently than I do and my peers do," Rasmus said.

While Microsoft has product teams that try and figure out subtle ways of improving Microsoft's flagship Office product, Rasmus' team is tasked with spotting larger trends.

"We're looking for the discontinuities, the things that aren't linear," he said.

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MS Innovation: When you are clueless let someone else do it.
by Jonathan June 21, 2004 6:22 AM PDT
Hehe. A beautiful example of MS's lack of sight and its inability to innovate. You see you can only go so far with just stuffing features into a product before people just say screw you and stay on the current system. MS's methods at least for its OS is to take current, powerful, features in other OS's, tweak it, and slap it into Windows and call it innovation. With Office the only other real competition they have is Open Office which really isn't all that different from MS Office consequently MS is up **** creek in terms of ideas. That and I'm betting that this looking to others for what they want" thing is simply trying to find a way to find a method to have people upgrade.
Clue to the clueless at MS. It?s the price you morons. People aren't going to spend $200-$500 on an office product annually. For MOST a word processor is a word processor is a word processor. You want to increase sales of Office? Make a non bloated version that runs FAST. Office XP and 2003 are pretty good but they have so much built in bloat that the software deserves a 20-50% boost in speed to bring it to a level that feels fast.
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