• On The Insider: Palin on SNL?

January 13, 2006 8:17 AM PST

Microsoft demos advertising lab

Related Stories

Windows Live rooted in MSN's past

November 3, 2005

Yahoo sheds Overture brand

April 18, 2005

MSN vs. Google and Yahoo, Round 3

March 15, 2005

Google's AdWords gets API beta

January 28, 2005
Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up.

As previously reported, Microsoft has been developing its AdCenter tool for more than a year. On Friday, the company demonstrated 15 of 40 prototypes during its AdCenter Demo Fest at its headquarters in Redmond, Wash.

Offering a range of distribution options, from video hyperlink ads to mobile-based ads, AdCenter is being designed to deliver more personalized ads to users. Microsoft hopes that the incubation lab--a joint effort of Microsoft Research and its MSN AdCenter--will increase advertising revenue for its Web portal.

Microsoft is currently working on 40 advertising prototypes that would work with mediums such as video, television, mobile devices and the Internet. The ads also will be designed to address paid search, behavioral targeting and contextual advertising.

The software giant touted one prototype that offers a video hyperlink ad. The technology is designed to detect products that appear in television shows or commercials and then allows viewers to click on a related image for more information such as product details or how to purchase the item.

Other technologies under research include ad barcode readers, social network mining and large-display ads.

The incubation lab will draw on work being done by the company's AdCenter group in Redmond, as well as from Microsoft Research Asia in Beijing.

Microsoft's efforts to target ads based on users' personalities and other traits mark an effort to catch up to Yahoo and Google, which have forged ahead in delivering ads based on user age, gender, hobbies and other interests.

See more CNET content tagged:
lab, Redmond, Microsoft Corp., MSN, TV

Add a Comment (Log in or register) 8 comments
Scared of google ads
by vdesibabu January 13, 2006 9:41 AM PST
evil plan's are brewing to destroy Google's Primary revenue generator.
Reply to this comment View all 2 replies
Targeted ads can useful and helpful, and make lots of money
by Don_Dodge January 13, 2006 1:18 PM PST
The search business is all about selling advertisements...targeted advertisements. People hate traditional advertising because it is obnoxious and irrelevant. When ads are targeted to what we are interested in...they are actually useful, helpful, and educational. The better the targeting, the better the return for advertisers, and the more that users actually "like" the ads and click on them. Everyone wins.

Advertisers will continue to demand real ROI and traceable results for their advertising dollars. Traditional media will have a hard time matching the cost effectiveness and traceable results of online advertising. Look for Google, Yahoo, and MSN to reap the rewards. We are talking billions of dollars here.

I wrote a blog on this subject today. There are lots of details on techniques for targeting ads.
http://dondodge.typepad.com/the_next_big_thing/2006/01/microsoft_launc.html
Reply to this comment View reply
Microsoft & Claria
by January 16, 2006 9:42 PM PST
So finally there are chances that we shall have addsupported *free* version of Windows XP/Vista

Heard quite a time back, Microsoft secret tie-up with Claria, is that true? ( part of deal is Micrsoft Anti spyware changing the threat level of Claria gain, from remove to ignore).

At that time the news may not have made significant impact, but today, it does.
Reply to this comment
we've been doing this for some time
by irfon June 16, 2006 9:30 AM PDT
click on the link below to see something we created for universal music

http://coullmedia.ld.mediawave.co.uk/girlsaloud/theshow/
Reply to this comment
idside
by ilanb55 March 7, 2008 6:46 AM PST
wanna watch real clickable video applications
go to www.idside.eu
video ad world?s changing!
Reply to this comment
Powered by Jive Software
advertisement

Latest tech news headlines

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

More feeds available in our RSS feed index.

advertisement

Inside CNET News

Scroll Left Scroll Right