August 20, 2004 12:44 PM PDT

Microsoft benches sports games

Microsoft has closed the division that created mainstream-sports games for its Xbox console, laying off 76 employees as a result, a company representative confirmed Friday.

The software giant recently shut down its Sports Game Studio in Redmond, Wash., spokeswoman Molly O'Donnell said. The studio produced first-party team sports titles for the Xbox, including the "NFL Fever" football series, "NBA Inside Drive" basketball and "NHL Rivals" hockey. A separate studio in Utah that develops individual sports games, such as the "Amped" snowboarding title, is not affected by the cuts, she said.

O'Donnell said the move is part of an overall shift of development resources, as the Xbox market has matured. Instead of sinking money into "me, too" titles, Microsoft is focusing on big-ticket games such as the upcoming shooter "Halo 2," expected to provoke a surge in Xbox sales.

"Microsoft Game Studios is focusing its overall mission," O'Donnell said. "The third-party developers are doing a great job, and they're filling the pipeline up with great games throughout the genres. So internally, we're focusing more on games that are epic in scale and platform-defining."

Sports games are a particularly tough market to crack, given the dominance of "Madden NFL" and other titles from leading publisher Electronic Arts, which made peace with Microsoft earlier this year by agreeing to support the Xbox Live online game service.

Self-developed titles are critical for game console makers to distinguish themselves from rivals and have been instrumental in Nintendo's success. Microsoft, which produced the biggest Xbox hit to date with the original "Halo," has attempted to beef up its in-house game resources by buying up major developers, such as Britain's Rare.

4 comments

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Smart Move!
I think this was a good move for Microsoft. I absolutely loved NFL Fever and the other titles, but let's face it the market if flooded with other good titles. Microsoft accomplished exactly what it set out to do, which is produce it's own sports titles to get the Xbox ball rolling until 3rd parties joined in on the fun.

Once EA finally decided to wise up and support Xbox Live!, it was just a matter of time.

I really applaud Microsoft for their development of some really great games, and also for their smart decision to exit this arena so that there isn't a flood of sports titles. All of them had basically the same features, etc, so once the market took off there wasn't much point for Microsoft to continue to develop their own.

Let's just hope that some of those resources are refocused on the Halo2 project or other great titles Microsoft is working on! Wouldn't it be a nice surprise if Halo2 shipped early!!! (it's not going to happen, but it was a kewl dream anyway...)

-il2rb
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Posted by il2rb (17 comments )
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Microsoft didn't produce Halo, Bungie did!
Microsoft only bought the company after the game was nearing
release.
Posted by JuggerNaut (743 comments )
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hieeeeee

i think this was a good article............
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hedden
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Posted by hedden10 (8 comments )
Reply Link Flag
hieeeeee

i think this was a good article............
...............
hedden
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Posted by hedden10 (8 comments )
Reply Link Flag
 

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