Sources say AOL's role as a critical player in search traffic makes it attractive to prospective partners.
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into
dominance with it's cash horde because it can't compete on the
merits of it's products and "innovation". They got caught again.
First the Browser, now the search strategy. So now they are
attempting buy their way back in (because they can no longer
cheat)
Yes, it's fair business to buy it, but it's just another example of if
you can't make a better product - buy, or snuff out the true
innovator.