November 14, 2006 9:38 AM PST

Marks & Spencer extends RFID tagging in stores

Related Stories

RFID passports take off

October 26, 2006

Australia Post tracks mail delivery using RFID

October 19, 2006

RFID software market to boom

October 6, 2006
Marks & Spencer plans to extend item-level radio frequency identification tagging of clothes, following successful trials in 42 stores.

The major U.K. retailer is aiming to use RFID tags to help achieve its goal of 100 percent stock accuracy. Tagging its merchandise will help ensure that the right goods and sizes are in the right stores, thereby meeting demand.

"Our clothing RFID work is a good example of how we are using new technology for increased business efficiency and customer service," James Stafford, head of clothing RFID at M&S, said at the company's interim financial results presentation last week. "Stock accuracy has improved, and the customers have commented on the more consistent availability of sizes."

M&S has been one of the U.K. pioneers in using RFID tags in the retail sector. It first tested the tracking technology on men's clothing in its High Wycombe store in 2003.

The RFID tags are contained in throwaway paper labels attached to, but not embedded in, a variety of men's and women's clothing items in stores. M&S uses scans garment tags on the shop floor; portals at distribution centers and stores' loading bays enable rails of hanging garments to be scanned as their pushed through.

A spokeswoman for M&S told Silicon.com that item-level RFID tagging of certain ranges of clothing will now be rolled out to another 80 stores in the spring of 2007.

"We are tagging a variety of complex sizing items, such as men's suits and women's trousers and skirts--anything where you can have a wide variety of clothing sizes," she said.

M&S is also looking at extending RFID tagging to other clothing departments in the fall of 2007, she added.

Andy McCue of Silicon.com reported from London.

See more CNET content tagged:
RFID, Marks & Spencer, tagging, RFID tag, clothing

 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.