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The 60-page filing, presented in San Francisco Superior Court, alleges that the companies sell rights to Web advertisements based on searches for terms such as "illegal gambling," "Internet gambling" and "California gambling."
The online businesses also use geotracking software to target particular regions, including California, for illegal gambling ads, according to the lawsuit.
The lawsuit demands that the companies stop accepting the advertisements and give California "millions of dollars in ill-gotten gains," said attorney Ira Rothken, one of several attorneys from firms involved in the class-action lawsuit.
The suit is the latest to involve Internet gambling, which has become a multibillion-dollar-a-year business and is usually focused on online poker or blackjack. Wireless interests, including European cell phone service providers, also offer gambling opportunities to their subscribers.
Yahoo and Google, in turn, rake in a majority of the millions of dollars gambling firms spend on advertising, according to the lawsuit. Representatives from the two companies did not return a call seeking comment.
In all, about a dozen high-profile Web companies are named as defendants. Included among them is CNET Networks, publisher of News.com.






Why don't we let _every_ state, country, and province pass their own regulations for what ads you can serve and then count on websites to be able to enforce and keep track of them?
And let nobody think that internet gambling is a civil rights or liberties issue. All legal gambling in the US is strictly regulated and supervised due to the disastrous effects of gambling addictions on families, teenagers, and the economy as a whole. Organized crime has always taken root in unregulated gambling environments. The flashing lights of gambling ads that once appeared on every otherwise legitimate search engine are really just a form of financial pornography that needs to be erased from the public's web experience.
- Feds will be addicted to online gambling tax revenue
- by November 22, 2004 12:15 AM PST
- Online gambling's not going away. It's a multi billion dollar industry. It's here to stay. The deficit is a mess. Eventually congress will rely on the tax from online gambling
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(5 Comments)more here:
Is gambling on the Internet legal?
http://www.ch4nce.com/story/2004/10/4/19120/2378
Investing in Sin:
http://www.ch4nce.com/story/2004/10/20/205245/84