Madison Avenue faces Google fears

Pay-per-click advertising system has many unnerved by the seemingly endless scope of the Web leader's ambitions.

The story "Madison Avenue faces Google fears" published December 4, 2005 at 1:30 AM is no longer available on CNET News.

Content from Reuters expires after 30 days.

Google will be hated far more the Microsoft

I've been using Google since back when the provided the best search results for Yahoo. They have the best search engine bar none but now that they are in the public eye and their stock is so high they'll begin to feel the negatives of being number 1. The backlash has only started because as this article clearly states their starting to step on many different toes in unrelated industries.

While diversification of their ad revenue is a solid business decision you can't be the jack of all trades. I think the fall of Google is an innevitably. I mean look at them taking employees , and developing every conceivable idea ever. While invocation is great it will only lead to Google landing in court and the DOJ knocking at the door.

I'm no Google hatter but doesnt it seem like they're growing up to fast and are acting like Microsoft?

[Gerry1981]

I don't understand

your point. How are they acting like MS?? There are at least 50-60 search engines I know off. Can you name 50-60 Operating Systems?

Google is numero uno...because they are the best. Personally I despise any sort of advertising, but I do check out the Google sponsered adds from time to time because I find them to be helpful if I'm searching to buy online.

Yahoo need to get their house in order. I stopped using them when their homepage became too bloated and disorganised. MSN i've never visited because I can just imagine being bombarded with adds and popups from all angels.

If a better search engine comes along, I'll gladly leave google behind.

[teereydee]

Google "Bait and Inactivate"

Google advertises that you can bid on adwords starting at $.01.
The truth is that google strategically labels some words
"inactive." In order to "activate" the word the advertiser has to
bid an amount that pleases google-in my case this amount was
$.15 (even though there were no other ads at this word or
competing bids for it!) The effect of this:

1.) Google forces me to pay fifteen times the minimum stated or
advertise at googles "active" words (where, conveniently for
Google) demand has driven up the price. It gets worse!
2.) By forcing me to advertise where others do, google has
diminished the quality of my ad by the number of other
advertisers there. (Where I could have had the only ad I now
share prospects with others.)
3.) These prospects now have an opportunity to browse. In other
words they click-thru my ad (and yours) but do not purchase.
More ad sales for google-less merchandise sales for me!

Google (Big Brother) claims that this is necessary to ensure a
positive surfing experience for mankind and protect me from
pernicious ads. However, I was never harmed by clicking a
misplaced ad. To the contrary, the advertiser was! What better
discipline exists? Besides, isn't this supposed to be the venue of
google's editorial staff? Furthermore, if google is so concerned
about editorial quality, why does the adwords program default
to "broad match?"

[208774626618253979477959487856]

Go Google!

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