June 20, 2005 5:28 PM PDT

MSN to offer local-search service

Microsoft's MSN plans to launch on Tuesday a test version of a local-search function that integrates mapping and satellite image technology to help consumers pinpoint nearby stores and other locales.

MSN LocalSearch adds new tools to a search feature called Near Me that debuted in February and that allowed people to get search results tailored to a geographic location.

The new tools will show results from city- and region-specific White Pages and Yellow Pages directory information. For example, a local search on "auto mechanics" will display listings of nearby mechanics, repair shops and towing companies. Each result will be shown as a numbered pin on a corresponding map from Microsoft MapPoint Web Service, and aerial images from TerraServer-USA will appear when available.

Such localized information can make online search more practical for Web surfers as well as drive online ads from smaller, more elusive businesses that will appreciate an increase in foot traffic.

Analysts say the local-search market is lucrative and relatively untapped. Total sales of local online advertising is expected to grow to $5 billion by 2009, with $3.4 billion of that from search engines, the Kelsey Group forecast. That compares with $670 million in 2004, with $162 million from search engines.

Local search is particularly convenient for mobile phone users, many of whom are in their car or otherwise in transit and are looking for directions and other information on the fly.

The launch of MSN LocalSearch follows on the heels of new local search and mapping tools from rivals. Google has integrated satellite mapping into local search through its acquisition of Keyhole. It also began testing a service last week to let mobile phone users search for Web sites optimized for mobile phones. In addition, the company has partnered with BellSouth, SME Global and Leads.com to fine-tune its local search.

Amazon.com's search unit, A9.com, added digital photos of small businesses in several cities, such as San Francisco and New York City, alongside local information.

Yahoo has teamed with SBC Communications and BellSouth, which own YellowPages.com. Online advertiser listings from YellowPages.com's distribution network will soon be featured on America Online.

Meanwhile, smaller specialty companies like Superpages.com and Insiderpages.com are cropping up to sell yellow page listings.

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MSN to offer local-search service are NOT alone.
While everyone are talking about how to get the local advertisers to favor their media their is actually one company that has done it already. That company is <a class="jive-link-external" href="http://www.NTRSource.com" target="_newWindow">http://www.NTRSource.com</a> utilizing the technology of AdCalls. After having downloaded the AdCallsCommunicator you will not only be able to search for local advertisers, these advertisers display ads will actually show up right in front of your eyes while you are speaking thru your virtual FREE cell phone. That's right the small cell phone look alike is virtual in design and a very powerful delivering system that while you are talking for FREE to any telephone in the US and Canada small ads from local advertisers are scrolling across the screen. It features FREE VoIP, FREE Coupons and Special Offers, a FREE search engine 100% permission based and soon to come FREE Movies. Many retailers are enjoying this FREE luxury giveaway to all their clients or customers due to the fact that it is possible to get the virtual cell phone's faceplate "skin" in the company's color and with their own logo as well as slogan mounted right there in front on the faceplate, this is what you call Branding at it's best.
Imagine having your LOGO on everyone's desktop in the neighborhood or better yet, who do you think your customers are going to call when they are in need of your product or service after having stirred at your logo, seen your 15 seconds FLASH commercial every time they need to make a FREE telephone call, every time they open up the AdCallsCommunicator to search for anything or just watching all the professional designed display ads featuring special offers in many cases only available thru this new media? you guessed it right, YOUR COMPANY" and imagine to KNOW in real time how many times your ad has been shown, knowing who actually clicked, forwarded or printed out your special offer. Imagine to finally be in charge of your own advertising and knowing whom your customers are by name, zip code, area code and their email address, imagine how it must be like to be in charge and all this for only a fraction of what you would pay anywhere else.

We will take on any company as long as the price is right and who would say no to FREE. As a matter of facts with more than 18,000 daily downloads these numbers should be an indication that <a class="jive-link-external" href="http://www.NTRSource.com" target="_newWindow">http://www.NTRSource.com</a> are doing something right.
Go get yours today. "The World Is Calling for FREE"
Posted by ntrsource (43 comments )
Reply Link Flag
MSN to offer local-search service are NOT alone.
While everyone are talking about how to get the local advertisers to favor their media their is actually one company that has done it already. That company is <a class="jive-link-external" href="http://www.NTRSource.com" target="_newWindow">http://www.NTRSource.com</a> utilizing the technology of AdCalls. After having downloaded the AdCallsCommunicator you will not only be able to search for local advertisers, these advertisers display ads will actually show up right in front of your eyes while you are speaking thru your virtual FREE cell phone. That's right the small cell phone look alike is virtual in design and a very powerful delivering system that while you are talking for FREE to any telephone in the US and Canada small ads from local advertisers are scrolling across the screen. It features FREE VoIP, FREE Coupons and Special Offers, a FREE search engine 100% permission based and soon to come FREE Movies. Many retailers are enjoying this FREE luxury giveaway to all their clients or customers due to the fact that it is possible to get the virtual cell phone's faceplate "skin" in the company's color and with their own logo as well as slogan mounted right there in front on the faceplate, this is what you call Branding at it's best.
Imagine having your LOGO on everyone's desktop in the neighborhood or better yet, who do you think your customers are going to call when they are in need of your product or service after having stirred at your logo, seen your 15 seconds FLASH commercial every time they need to make a FREE telephone call, every time they open up the AdCallsCommunicator to search for anything or just watching all the professional designed display ads featuring special offers in many cases only available thru this new media? you guessed it right, YOUR COMPANY" and imagine to KNOW in real time how many times your ad has been shown, knowing who actually clicked, forwarded or printed out your special offer. Imagine to finally be in charge of your own advertising and knowing whom your customers are by name, zip code, area code and their email address, imagine how it must be like to be in charge and all this for only a fraction of what you would pay anywhere else.

We will take on any company as long as the price is right and who would say no to FREE. As a matter of facts with more than 18,000 daily downloads these numbers should be an indication that <a class="jive-link-external" href="http://www.NTRSource.com" target="_newWindow">http://www.NTRSource.com</a> are doing something right.
Go get yours today. "The World Is Calling for FREE"
Posted by ntrsource (43 comments )
Reply Link Flag
What do people really want from local search?
Its interesting to see how all of the search engines are putting satellite imagery and mapping at the forefront of their local search announcements. While these capabilities may help get more consumers to use local search capabilities (especially in categories where location is critical, like checking to see if that restaurant really does have a great water view and isnt too close to the train tracks), I doubt in most instances it's a consumer's first priority when conducting a local search. Im not necessarily interested in the fact that plumber A is .2 miles closer to me than plumber B. I think people want answers to a few basic questions: what businesses are in my local area, how can I get in touch with them, and are they any good? It's this last piece which seems to be somewhat of an afterthought with most online local search but is arguably the most important.

I'm working for a venture-funded company called Judy's Book which sees qualitative information from trusted sources as the *primary* ingredient in local search. Our starting point is enabling friends and groups to swap information about local resources. This benefits consumers because it helps them more efficiently locate good businesses (after all, you cant hack your friends). It helps small businesses because it offers them a very simple value proposition that they understand: building a better relationship with customers whose positive word-of-mouth already drives so much of their business. We feel it's this simplicity, rather than glitzy features like satellite images, that will deliver true consumer value and will finally encourage small local businesses to make the leap online.
Posted by (2 comments )
Reply Link Flag
What do people really want from local search?
Its interesting to see how all of the search engines are putting satellite imagery and mapping at the forefront of their local search announcements. While these capabilities may help get more consumers to use local search capabilities (especially in categories where location is critical, like checking to see if that restaurant really does have a great water view and isnt too close to the train tracks), I doubt in most instances it's a consumer's first priority when conducting a local search. Im not necessarily interested in the fact that plumber A is .2 miles closer to me than plumber B. I think people want answers to a few basic questions: what businesses are in my local area, how can I get in touch with them, and are they any good? It's this last piece which seems to be somewhat of an afterthought with most online local search but is arguably the most important.

I'm working for a venture-funded company called Judy's Book which sees qualitative information from trusted sources as the *primary* ingredient in local search. Our starting point is enabling friends and groups to swap information about local resources. This benefits consumers because it helps them more efficiently locate good businesses (after all, you cant hack your friends). It helps small businesses because it offers them a very simple value proposition that they understand: building a better relationship with customers whose positive word-of-mouth already drives so much of their business. We feel it's this simplicity, rather than glitzy features like satellite images, that will deliver true consumer value and will finally encourage small local businesses to make the leap online.
Posted by (2 comments )
Reply Link Flag
 

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