LookSmart completes purchase of WiseNut

By Lisa M. Bowman
Staff Writer, CNET News

LookSmart says it has completed its purchase of search engine technology company WiseNut in a stock deal valued around $9.25 million.

San Francisco-based LookSmart plans to incorporate WiseNut's technology, which bases searches on link popularity and a site's importance in the Web community, into its own search products in the coming quarters. Currently, LookSmart bases its search on paid listings and editorial results. In a statement announcing the agreement, LookSmart CEO Evan Thornley said the addition of the WiseNut technology would lead to "exceptionally relevant and profitable" search products.

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