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10:58 Eustace: Google has a challenge in engineering to distribute the site worldwide. It recently moved into Israel. That country has "tremendous technical talent." Coverage of Brazil came via an acquisition. The group is relatively small. The company improved search quality for Portuguese, a growing market for Google. Orkut is huge in Brazil. "This is not an outsourcing effort."
10:55 Rosenberg introduces panelists: Eustace, Lee, Mayer and Huber.
10:51 Rosenberg talks about Google Earth. The company's management told the team to build a great product and not worry about putting ads in it. The Keyhole acquisition paid off. The company is now getting ads into Google Earth, he says. Google Local is now the No. 3 site for classifieds. The company is experimenting with print ads. Google also acquired DMarc, which offers AdWords and AdSense for the radio industry.
10:48 Rosenberg: Google has defined the predicting of which ads will get the best click-throughs. Advertisers can pay 9 cents per ad in a magazine. But on Google, for 23 cents, they can get an ad that someone clicks on. It's a better return on investment with Google, he says. More can be done with even better personalization. Money is flowing from offline to online. All of this is in the very early stages, he says.
10:45 The company doubled its index to more than 8 billion pages, Rosenberg says. Google has improved personalization, in news and search, and on the home page. It's also added international languages.
10:44 A chart shows that core efforts are search and ads. Twenty percent spent on adjacent products includes Google Video, Google Talk, Gmail, Google Earth, Google Local, Google Enterprise Solutions, Google Book Search, AdSense, Google Desktop Search and Google Mobile. Ten percent includes AdSense offline (for print ads), Google Suggest, Orkut and Google Reader.
10:40 Rosenberg discusses approaches to products. Big innovations in technology have complementary effects, he says. "We build an ecosystem." Google's philosophy is to not be constrained by things like storage, bandwidth or CPU power, but to instead focus on the end user, and revenue will follow. He also mentions making money without being evil.
10:34 Rosenberg says there is a "serendipitous element to the Google economy." He talks about the company's international focus, and shows photos of him and others in India and Dubai. "Capitalizing on these big global opportunities is a predictable and respectable investment for Google," he says.
10:33 Rosenberg gets onstage for a panel discussion.
10:31 Today, click fraud "is not a material issue in the company," Schmidt says.
10:30 Schmidt: People wonder about keyword pricing and markets topping out. But the company has studied the situation carefully, and it doesn't look like any specific segment has topped out.
10:29 The company will focus more resources on the hottest properties. "We understand the impact that 10 million, 100 million users can have," Schmidt says. Google is primarily focused on Microsoft as a competitor because of the software giant's history as a company, but Google hasn't yet seen an impact from Microsoft's search products.
10:26 Priorities: Revenue mix will grow from Google.com and partners. International growth is "very strong and likely to remain so," Schmidt says. Eventually, there will be correlation with GDP so that even lower-GDP countries have so many people that monetization is very good. Many countries are still developing the infrastructure. "We are focused on the long term," Schmidt says.
10:25 Goals: comprehensive index, most relevant search results, innovative and useful services, hardware and software. "Hopefully, Google will end up with the biggest footprint," Schmidt says.
10:24 Schmidt shows a chart of the $283 billion market for advertising, including broadcast, radio, Internet, print, cable TV and direct mail. Google will be in all of those markets over time, either directly or with partners.
10:18 Schmidt says it's clear that the ad system is the "perfect system for midsize advertisers." But what about the largest advertisers? The company worked last year to call on them and offer a complete solution, Schmidt says.
10:16 The company says it cares about performance and was able to meet U.S. Securities and Exchange Commmission regulations. A slide outlining Google's strategic priorities for this year includes five items: search quality and end-user traffic; quality of advertisements, as perceived by end users; building new products and services for publishers of information; growing overall partnerships; and building the systems and infrastructure of a global $100 billion company. "I'll leave it to you to judge whether that is $100 billion in market capitalization or revenue," he said.
The presentation experiences some technical difficulties, and Schmidt comments, to laughter, "At some point, we're going to reboot the whole room."
People have missed the fact that improvements in the quality of search advertisements increase revenue, he says. The company says it's concerned with end users first and quality of ads second. That model drives the ultimate long-term goal, which is shareholder value.
10:15 The high point of the year is the partnership with America Online, Schmidt says. Text ads are one of the issues. AOL has assets "we can integrate as we run that deal through our systems," he says.
The company has a strong cash position after a secondary publich offering. "The company is end-user focused," he says.
China is important because there's more than a billion people there. "These people are doing amazing things, and the power of information or lack of information when the power goes out" is amazing, Schmidt says.
10:10 Schmidt talks about Google Analytics, Google Maps, Google Local and Google Earth. The tools are having a huge impact on the world today. Google Local will be big business, according to Schmidt. "We're learning how to exploit the platform we've invested in," he says.
"We're investing for the long term," he says. He shows a chart of the company's financial growth to more than $6 billion in revenue from $440 million in 2002.
10:06 Schmidt says that last night, he read the founder's letter from two years ago. They are operating the company under those same principles. They are part of the culture of Google.
He says the company is running on the 70-20-10 principle: 70 percent on core products, 20 percent on adjacent products and 10 percent on others.
10:04 Reyes opens the meeting by discussing the agenda for the day. "We are the largest single source of the world's information," he says. He then introduces Schmidt.
See more CNET content tagged:
Sergey Brin, Eric Schmidt, Google Inc., co-founder, vice president
Stock jump $18 within hours by the CEO?s dream: ?? $100 billion company ??
What next? Up to $450+ or down to $300-?
I am just saying it as I see it.
profits or share prices is going to make life hell for Google & Yahoo's of the world
on the business front. I mean if you can get advertising on Anoox for 90% less
than Google or Yahoo because Anoox does not care about profits/share prices,
then why buy Advertising on Yahoo or Google!
But what I think is even more interesting about Anoox is its Open &
De-centralized model. This open model, in contrast to the closed & centralized
model of Yaoo & Google, is going to really turn the search engine business
upside down as we know it. I mean why should someone in France or Spain,
etc. etc. have their search results delivered by 2 giant media companies in
Silicon Valley! This smacks of real evil: evil of controlling what people worldwide
see/know by 2 companies.
That is why I urge all to back search engine models like anoox which De-centralize
the control of the search engine. Nothing can be worst and more evil than 2 giant
media companies in Silicon Valley controlling all people see/know world wide.
Does anyone know of any other Open & De-centralized search engine?
If you do, please let us know.
A conspiracy perhaps? Or maybe I'm just paranoid.
Anoox still is the dog of the search engine world.
And you're not the messenger, you're the incompetent salesperson.
3- Anoox search results are in many ways better. Because they are machine generated and then Optimized by the majority Vote of the people.
Right, comparison time:
My Cold Heat Soldering Iron needs a new tip, and I want to find out: where to buy, how much it's going to cost, and what shape tips are available. I'm going to use 'cold heat soldering tips' as my search terms, and I'm in a hurry so I want to know quickly, without trawling through anymore search pages than the first.
Search 1, Google:
*Results 1 - 10 of about 559,000 for cold heat soldering tips (0.23 seconds)*
The very first entry is ThinkGeek, who are selling three tip shapes (conical, bevel, chisel) for $9.99 each. By chance, I've bought with ThinkGeek before and I'll probably end up back there for my tips.
Search 2, AnooX:
*Result 1 to 15 of about 814 for 'cold heat soldering tips' | (Returned in 25.310 seconds)*
Now, after a long wait (I seriously thought my wireless connection had dropped) I am presented with a list of items -totally unrelated- to soldering. The first result? "Madden 2006 tips, hints, strategies, cheats, codes and more." The remaining results fall down to things like, 'Organic Gardening Tips', 'Men's Dating Tips', and portable heaters. Totally useless.
Now, I know this is by no means a scientific test of the search engine (it is a real life example), but waiting 25s for a page of irrelevant results when I get better results faster with Google means I'm not switching anytime soon. I doubt anyone else will either.
Note: I don't have Google stock, I do not make money from Google Ads. If you're worried about your business going down the pan, get your finger out and keep an eye on local competitors... they're the threat, not Google.
- Google vs All Others by Elias KAI / Google's Father
- by seochina March 4, 2006 4:17 AM PST
- Well, think Twice.
- Like this Reply to this comment
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(19 Comments)which search engine already get to every single Mind _? it is a psychometric marketing value.
Answer GOOGLE.
Even if we do believe that other technology or business models are much more successfull, Relevant or whatever, I believe it is too late.
You may be right, some are more intelligent ( ask Google Altavista Ask Yahoo MSN Accoona Anoox all of them this question : what is the opposite of NEXT _? no search engine is able today to give you a right answer )
My comment just relefects to the fact that google is behind in offering all new services just and just to keep is Based customer value Gmail Adwords Blogger , google print ads, Books, google Ads Videos Google Talk google Page Creator )
I am holding on my small project that can be connected to Google and allow anyone to Drive for FREE.
New product can be developped as well egarding what Google is aiming to attract.