December 28, 2004 8:13 AM PST

Lexar kicks off China sales effort

Lexar Media said Tuesday it will begin selling products in China through a new relationship with Laser Computer, a distributor based in Hong Kong. Fremont, Calif.-based Lexar said it will focus specifically on sales of memory cards and its JumpDrive USB flash drives.

Laser, which operates a chain of retail stores across 10 Chinese provinces, ranks as one of the nation's largest IT distributors and handles products for major customers including Hewlett-Packard. As part of the joint effort, Laser will also place anticounterfeiting labels and warranty cards into Lexar's products to help protect against piracy or copying of the technologies. The labels are designed to help consumers identify genuine Lexar products.

 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

Inside CNET News

1-2 of 12

Scroll Left Scroll Right

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

Markets

Market news, charts, SEC filings, and more

Related quotes

Dow Jones Industrials (0.57%) 72.81 12,874.04
S&P 500 (0.68%) 9.13 1,351.77
NASDAQ (0.95%) 27.51 2,931.39
CNET TECH (0.84%) 17.13 2,049.14
  Symbol Lookup