April 5, 2007 10:25 AM PDT

Lenovo smiles at Greenpeace ranking

Chinese PC maker Lenovo has gone from ranking last on a Greenpeace list of 14 big tech companies to topping it.

The latest edition of Greenpeace's Guide to Greener Electronics, published Tuesday, is designed to help consumers and businesses gauge how green tech companies are. Rather than focusing on recycling, environmentally conscious customers should focus on the toxic chemicals used by suppliers, Greenpeace said.

The guide ranks Lenovo as No. 1 out of 14 global manufacturers and the most improved. According to Greenpeace, Lenovo has made "progress on all criteria but lost points for not having products free of the worst chemicals on the market yet."

Greenpeace cited improvements in Lenovo's position on environmentally conscious principles and responsibilities, as well as providing recycling or return services wherever its products are sold, as main factors for the Chinese company's performance. However, the PC maker still failed to score any points for making computers that are free of PVC (polyvinyl chloride) and BFRs (brominated flame retardants).

Photos: E-waste in China

"We realize that continual improvement of our environmental performance is a long-term commitment, and we are focused on taking the steps necessary to be a leader in this arena," Mike Pierce, Lenovo's director of environmental affairs, said in a statement.

Iza Kruszewska, an antitoxics campaigner for Greenpeace, said Lenovo has made considerable progress in the past six months to jump from the last position to the lead spot in the ranking.

"Lenovo's performance challenges others in the industry to keep setting the pace for environmental progress," Kruszewska said.

In the first edition of the Greenpeace report, published in August, Lenovo was ranked last on the list of 14 companies, which also included Acer, Apple, Dell, Fujitsu Siemens Computers, Hewlett-Packard, LG Electronics, Motorola, Nokia, Panasonic, Samsung, Sony Ericsson Mobile Communications, Sony and Toshiba. Lenovo climbed to eighth place in the second edition of the Greenpeace report, released in December.

Apple, on the other hand, remains in last place.

In August, when the company was ranked 11th on the list, a representative of Apple disagreed with Greenpeace's rating and the criteria it had chosen.

"Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs. We have also completely eliminated CRT (cathode ray tube) monitors, which contain lead, from our product line," the representative then said.

When contacted, Apple Australia spokesperson Fiona Martin stood by the company's previous claim, adding that "Apple desktops, notebooks and displays each score best in class in the new EPA (Environmental Protection Agency) ranking system."

The EPA system, which uses international standards set by the Institute of Electrical and Electronics Engineers, is called the Electronic Product Environmental Assessment Tool.

Luke Anderson reported for ZDNet Australia in Sydney. Andrew Donoghue of ZDNet UK contributed to this report.

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Lenovo, criteria, Apple Computer, CRT

7 comments

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Greenpeace gives benefit of the doubt to Lenovo because...
Lenovo is a Chinese company and China is a communist country, and Greenpeace loves communism. 'Nuff said.
Posted by fafafooey (171 comments )
Reply Link Flag
Greenpeace as propagandist
I am all for getting rid of toxic chemicals in manufacturing of
PCs, but I simply don't trust the Greenpeace methodology. Here
is a good explanation of why: <a class="jive-link-external" href="http://www.businessweek.com/" target="_newWindow">http://www.businessweek.com/</a>
technology/content/mar2007/tc20070329_721408.htm

They want to achieve the most press attention possible, and
going after Apple gets a lot more media play than going after
other companies, so they skew the results.

What's interesting is that by the EPA scoring criteria every single
Lenovo model is scores worse than every single Apple model in
each category. Yet, according to Greenpeace, Lenovo is first and
Apple last out of all the manufacturers covered. Part of the
reason is that Greenpeace looks at promises for the future rather
than actual results.
Posted by Thrudheim (306 comments )
Reply Link Flag
Greenpeace did a shakedown.
Greenpeace did a shakedown. I'm sure if a company gives enough money they can improve their ranking. As if anything Greenpeace says is worth anything.
Posted by lingsun (482 comments )
Reply Link Flag
roflma
That's a hoot.... kinda exposes those green weenie earthday bithday people. A Chinese company loves the earth and is green. The message is "if we were like the Chinese (communists) then the greenies (global warming nuts) would give the good ol' U.S.A. kudoos. Wow, that's incentive. lol
Posted by suyts (824 comments )
Reply Link Flag
huh?
lol, that's a rather shallow point of view you are taking there.
Posted by HandGlad2 (91 comments )
Link Flag
Green Apple Statement 05.02.2007
05.02.07

<a class="jive-link-external" href="http://www.apple.com/hotnews/agreenerapple/" target="_newWindow">http://www.apple.com/hotnews/agreenerapple/</a>

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple?s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

It is generally not Apple?s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple?s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they?re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we?re changing our policy.

Now I?d like to tell you what we are doing to remove toxic chemicals from our new products, and to more aggressively recycle our old products.

Removing Toxic Chemicals
Lead Many of the dangerous chemicals we all want to eliminate from electronic products are found in very small amounts, but there?s one toxic substance that some companies still ship by the pound, and that?s the lead contained in their cathode-ray tube (CRT) displays. A typical CRT contains approximately 3 pounds (1.36 kg) of lead. In mid-2006, Apple became the first company in the computer industry to completely eliminate CRTs. The effect has been stunning ? our first CRT-based iMac contained 484 grams of lead; our current third-generation LCD-based iMac contains less than 1 gram of lead.

Apple completely eliminated the use of CRTs in mid-2006.

A note of comparison ? Dell, Gateway, Hewlett Packard and Lenovo still ship CRT displays today.

Cadmium Hexavalent Chromium Decabromodiphenyl Ether The European Union is generally ahead of the U.S. in restricting toxic substances in electronic products. Their latest restrictions, known as RoHS, went into effect in July 2006. All Apple products worldwide comply with RoHS. Our manufacturing policies had already restricted or banned most of the chemicals covered by RoHS, and Apple began introducing fully RoHS-compliant products a year before the European deadline.

Almost a year later, however, some electronics companies can only claim their products are RoHS compliant because of certain little-known exemptions granted by the EU. Despite the tough restrictions of RoHS, these exemptions let companies ship electronics that still contain high concentrations of two hazardous substances ? hexavalent chromium, the carcinogen against which Erin Brockovich famously campaigned, and the brominated flame retardant decabromodiphenyl ether (DecaBDE), which is also feared to have adverse health effects. Apple phased out these and many other chemicals several years ago through design innovations and the use of higher quality metals and plastics.

Apple products met both the spirit and letter of the RoHS restrictions on cadmium, hexavalent chromium and brominated flame retardants years before RoHS went into effect.

A note of comparison ? Some electronics companies, whose names you know, still rely on RoHS exemptions and use these toxic chemicals in their products today.

Arsenic Mercury Arsenic and mercury are industry standard materials used in liquid crystal displays (LCDs). Arsenic is added during the manufacturing of the high performance glass used in LCDs to prevent the formation of defects, and the fluorescent lamps used to illuminate LCDs contain minute amounts of mercury. Apple is on track to introduce our first displays using arsenic-free glass in 2007. A small number of high performance integrated circuits (ICs) will continue to contain a minute amount of arsenic as an element of the semiconductor substrate.

To eliminate mercury in our displays, we need to transition from fluorescent lamps to light-emitting diodes (LEDs) to illuminate the displays. Fortunately, all iPod displays already use LEDs for illumination, and therefore contain no mercury. We plan to introduce our first Macs with LED backlight technology in 2007. Our ability to completely eliminate fluorescent lamps in all of our displays depends on how fast the LCD industry can transition to LED backlighting for larger displays.

Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.

Apple plans to reduce and eventually eliminate the use of mercury by transitioning to LED backlighting for all displays when technically and economically feasible.

Polyvinyl Chloride Brominated flame retardants Some companies have made promises to phase out other toxic chemicals like polyvinyl chloride (PVC), a type of plastic primarily used in the construction industry but also found in computer parts and cables, and brominated flame retardants, or BFRs, which reduce the risk of fire. Apple began phasing out PVC twelve years ago and began restricting BFRs in 2001. For the past several years, we have been developing alternative materials that can replace these chemicals without compromising the safety or quality of our products. Today, we?ve successfully eliminated the largest applications of PVC and BFRs in our products, and we?re close to eliminating these chemicals altogether. For example, more than three million iPods have already shipped with a BFR-free laminate on their logic boards.

Dell and Lenovo have publicly stated that they plan to eliminate the use of PVC and BFRs in their products in 2009. Hewlett Packard has not yet publicly stated when they will eliminate the use of PVC and BFRs in their products, but has said that they will publish a plan by the end of 2007 which will state when in the future they will eliminate the use of these toxic chemicals in their products.

Apple plans to completely eliminate the use of PVC and BFRs in its products by the end of 2008.

A note of comparison ? In 2007 HP stated that they will remove PVC from all their packaging. Apple did this 12 years ago. Last year, Dell began the process of phasing out large quantities of brominated flame retardants in large plastic enclosure parts. Apple?s plastic enclosure parts have been bromine-free since 2002.

In one environmental group?s recent scorecard, Dell, HP and Lenovo all scored higher than Apple because of their plans (or ?plans for releasing plans? in the case of HP). In reality, Apple is ahead of all of these companies in eliminating toxic chemicals from its products.

Recycling Our Products (E-Waste)
Apple started recycling in 1994 and today we operate recycling programs in countries where more than 82% of all Macs and iPods are sold. By the end of this year, that figure will increase to 93%. How successful are these programs?

Currently, there is no industry standard way to measure the effectiveness of a company?s recycling programs. Dell has proposed a simple measure - assume a seven year product lifetime, and measure the percentage of the total weight you recycle each year compared to the total weight of what you sold seven years earlier. This makes sense to us, and has the added advantages of clarity and simplicity.

Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. We expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, we forecast recycling 19 million pounds of e-waste per year ? nearly 30% of the product weight we sold seven years earlier.

Weight Recycled as % of Past Sales

A note of comparison ? the latest figures from HP and Dell are each around 10% per year, and neither company has yet disclosed plans to grow this percentage in the future. By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight.

All the e-waste we collect in North America is processed in the U.S., and nothing is shipped overseas for disposal. We carefully review ?environmental fate? submissions from each vendor, so we know how raw materials are handled at the end of the recycling process. We hold our recycling vendors to the highest environmental standards in the industry. In addition to annual compliance audits, we also review the performance of their downstream vendors. They must comply with all applicable health and safety laws, and we do not allow the use of prison labor at any stage of the recycling process.

Producers must also take responsibility for the design and material choices that create the product in the first place. It is these choices that fundamentally determine the weight and recycling value of material waste at the end of a product?s life. The iMac is a world-class example of material efficiency, having shed 60% of its weight since its debut in 1998. Our designs use aircraft-grade aluminum, stainless steel and high-grade plastics that are in high demand from recyclers, who recover and resell these raw materials for use in other types of products. Few of our competitors do the same.

Let me take a moment to talk specifically about iPods, even though they are included in the above data. All of Apple?s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge. As an incentive, we even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal. This summer we?re expanding it to Apple retail stores worldwide, and we?re also extending it to include free shipping from anywhere in the U.S. No product purchases are required for any of our free take back programs. In a few months, we think we?ll have ?best of breed? iPod recycling programs in the U.S., and we plan to continue to expand our free iPod recycling programs globally in the future.

By 2010, Apple may be recycling significantly more than either Dell or HP as a percentage of past sales weight.

All the e-waste we collect in North America is processed in the U.S., and nothing is shipped overseas for disposal.

Apple products are designed using high quality materials that are in high demand from recyclers.

The Future
Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon ?footprint? of our products, and may have some interesting data and issues to share later this year.

I hope you are as delighted as I was when I first learned how far along Apple actually is in removing toxic chemicals from its products and recycling its older products. We apologize for leaving you in the dark for this long. Apple is already a leader in innovation and engineering, and we are applying these same talents to become an environmental leader. Based on our tangible actions and results over time, hopefully our customers, employees, shareholders and professional colleagues will all feel proud of our ongoing efforts to become a greener Apple.

Steve Jobs
Posted by Llib Setag (951 comments )
Reply Link Flag
Do Gooding through Net for Free
Here are some links through which you can do activities of global good on a daily basis, and without any capital investment.

A. E-mail/ Blog and contribute to global good:
1. <a class="jive-link-external" href="http://www.ippimail.com" target="_newWindow">http://www.ippimail.com</a>

B. Click to donate sites. By clicking on links at these sites, the sites will engage in activities of social good.
1. <a class="jive-link-external" href="http://www.thehungersite.com" target="_newWindow">http://www.thehungersite.com</a>
2. <a class="jive-link-external" href="http://www.ecologyfund.com" target="_newWindow">http://www.ecologyfund.com</a>

C. Search and donate sites. For every search we do on these search sites, a certain sum will paid to charities, including environmental charities.
1. <a class="jive-link-external" href="http://www.everyclick.com" target="_newWindow">http://www.everyclick.com</a>
2. <a class="jive-link-external" href="http://www.goodsearch.com" target="_newWindow">http://www.goodsearch.com</a>

D. Using the unused processing power of our computers for global good.
1. <a class="jive-link-external" href="http://www.worldcommunitygrid.org" target="_newWindow">http://www.worldcommunitygrid.org</a>

E. Instant message and contribute.
1. <a class="jive-link-external" href="http://www.imagine-windowslive.com/Messenger/IM/Home/" target="_newWindow">http://www.imagine-windowslive.com/Messenger/IM/Home/</a>
Posted by stock_analyst (8 comments )
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