March 6, 2007 6:47 AM PST

Lego to enter MMO land

Lego my MMO!

The Lego Group, which makes the long-popular interlocking toys, said Monday that it is partnering with Colorado-based NetDevil to create a massively multiplayer online game.

Lego did not announce specifics of the game. NetDevil previously created a vehicular MMO game called "Auto Assault." However, the emphasis on attracting a younger audience means the Lego MMO game is likely to go the way of Ubisoft's "Puzzle Pirates," which has a very Lego-influenced visual style.

NetDevil's Web site said that the Lego MMO game is due out in 2008.

This isn't the first tech-related step for one of the simplest toys of all times. Lego building blocks have parlayed their appeal into video games, with the brand taking the spotlight in a pair of Star Wars-branded games from developer Traveller's Tales, as well as several other video games over the past decade.

Tim Surette reported for GameSpot.

See more CNET content tagged:
LEGO Co., toy, video game, games, video

 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.