The Lego Group, which makes the long-popular interlocking toys, said Monday that it is partnering with Colorado-based NetDevil to create a massively multiplayer online game.
Lego did not announce specifics of the game. NetDevil previously created a vehicular MMO game called "Auto Assault." However, the emphasis on attracting a younger audience means the Lego MMO game is likely to go the way of Ubisoft's "Puzzle Pirates," which has a very Lego-influenced visual style.
NetDevil's Web site said that the Lego MMO game is due out in 2008.
This isn't the first tech-related step for one of the simplest toys of all times. Lego building blocks have parlayed their appeal into video games, with the brand taking the spotlight in a pair of Star Wars-branded games from developer Traveller's Tales, as well as several other video games over the past decade.
The company didn't try hard enough to stop a 10-year incursion by hackers likely working from China, says a former Nortel exec cited by the Wall Street Journal.
Google creates an animated doodle that features a boy, a girl, Google's search engine, and a jump rope. But might there be darker, more analytical, more troubling interpretations to this tale?
When the sun goes down, that's when the iPad gets busy for folks with news readers. The iPhone? It's more of a daytime habit. If you're building an app for both devices, heed the lesson.
EnerG2 opens a plant to make an engineered carbon that will improve performance of energy storage devices and make storage for start-stop hybrid cars less expensive.
Join the conversation