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State Sen. Liz Figueroa, a Democrat from the Bay Area city of Fremont, said Thursday that it should be illegal for a company to scan the text of its customers' e-mail correspondence and display relevant advertising--even if customers explicitly agree to the practice in exchange for a gigabyte of storage.
"Telling people that their most intimate and private e-mail thoughts to doctors, friends, lovers and family members are just another direct-marketing commodity isn't the way to promote e-commerce," Figueroa said in a statement, which called Gmail customers' correspondence "a direct-marketing opportunity for Google."
Google has encountered unexpectedly severe criticism from advocates of more government regulation to control private companies' business practices. London-based Privacy International has fired off complaints to government officials in at least 16 nations. Meanwhile, a coalition of proregulatory privacy groups wrote a letter to Google, saying it "must" abandon plans to introduce Gmail in its current form. Less regulatory groups, including the Electronic Frontier Foundation, did not sign that letter.
Figueroa's bill says an e-mail or instant-messaging provider can scan outgoing messages from its users, but not incoming ones. It includes a narrow exception for spam and virus filtering.
A Google representative said the company is reviewing the legislation and did not have an immediate response.
Figueroa's proposal would do far more than merely block the forthcoming Gmail service, which is not yet available to the public.
Her broadly written bill says no e-mail or IM provider may "review, examine or otherwise evaluate the content of incoming e-mail or instant message" originating from outside the system without the explicit permission of all outside correspondents, a difficult requirement to meet in practice.
That would make it illegal for a California technology company to offer a "family friendly" e-mail service that discards messages with sexually explicit jokes, for instance. It would also prohibit reviewing incoming messages to make clickable hyperlinks out of text phrases like "www.news.com."
"It's OK to read people's e-mail, if you're trying to fight spam, but it's not OK if you want to show them ads," said Sonia Arrison, director of technology policy at the free-market Pacific Research Institute in San Francisco. "It's not about privacy. It's about hating corporate America."
Figueroa's office acknowledged that there were problems with the bill but predicted that they could be resolved during negotiations in the legislature. A hearing is scheduled before the Senate Judiciary Committee on May 4.






As long as google puts out what will be read and how it will be used, fine. If they become deceptive, then it is an issue.
One point, can the government issue a supona to google to ask for records of transactions in an email box... even after the person thought the stuff was deleted? That could be an issue. As I said, I don't have an issue with that since I don't break the law.
Also, since when did it become the State's job to babysite us and "protect" us from things that could harm us? Aren't we, as human beinds, naturally looking out for our own best interest and if we see something that would hurt us we stay away from it! DOH!
Regards,
James
Why not try dealing with Spyware? It can scan what you're doing online and popup relevent ads!!! And it's a whole lot more common than one e-mail service will ever be.
place ads in your email, and protect your "privacy". Here's how:
1) In the URL field of your browser, do not enter Gmail.com.
2) There is no step 2.
Some of us want the Gmail.com service exactly how it's being
proposed. I *like* the idea of targeted ads. Why does this
California liberal want to prevent me from entering an
agreement with Google to receive them?
I won't tell her what she can and can't do with her body, if she
won't tell me what I can and can't do with my mind!
- I always knew Californians were goofy but...
- by March 29, 2005 1:56 AM PST
- Ok forget the fact that Gmail scans incoming email and places non-obtrusive TEXT ads where you can easily ignore them (where Yahoo and Hotmail just BLURT them out at you).
- Like this Reply to this comment
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(10 Comments)Scanning incoming email to place ads, create hyperlinks, or to filter out certain things is the way it has always been. Ok wait...let's forget email period!
I want someone with unix or linux to do a traceroute (Windows users do tracert in the command prompt) to a certain website like http://www.yahoo.com and see how many hops your packets take before it reaches its destination. Anyone, with the right scanning capabilities, can intercept your packets. The same is true with email...your email makes many hops to where any skilled hacker, miner, or scanner could pick it up without too much difficulty.
Privacy is not an issue here. This is a well-designed, very functional web-based email service that Hotmail and Yahoo will have a very hard time competing with.
This is not about Privacy, but politics wrapped up so tightly to look like a privacy issue. If these legislators are so dead-set about privacy, they may as well outlaw credit cards, checking accounts, and driver's licenses. Maybe they should do something about those Spyware companies. This is a classic example of a politician trying to keep her job without having a single clue on how to do so....sounds alot like our prez, but that's a different issue altogether...