November 1, 2000 5:45 PM PST

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Men's Web site plans to channel Martha Stewart

December 17, 1999 never made it to adolescence.

A year after its birth, the Web site that targeted the more thoughtful male has shut down its operations, according to its Web site.

"We regret to inform you that has ceased operations," a note on the company's site reads. "We guarantee that those of you who have placed orders for products will receive them promptly."

A phone message at the company's headquarters in San Francisco confirmed that "ceased operations as of Nov. 1."

The e-commerce and content site, which positioned itself as an alternative to sex-and-sports magazines online, offered men guidance on such topics as how to make up with a woman after a fight and sold related products.

The site helped "men get things done in their personal lives," according to the company's chief executive, Calvin Lui, who had visions of a public offering at the company's start a year ago. At the time, investors were bullish on the idea for, hoping that a male niche site would find the same success of women sites such as and

But when the market for Internet companies went flat in April, shares in such sites as and, along with other e-commerce and media companies, plummeted to well under their offering prices. Many dot-coms have been forced to cease operations under market pressures., and are just a few in a string of Internet businesses to have closed their doors or cut staff in the past month.

Special report: End of the Beginning Calls to were not immediately returned. The company's Web site links to about eight resumes of former company employees, with more to come.

"Since we're all seeking challenging new opportunities, please check out the resumes of some of our company's talented employees," the Web site reads.

The company publicly announced investments of about $17 million from investors including Highland Capital and Infinity Capital.

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That sucks..
I actually like the idea.. and while rather old I assume, it is terrible to lose yet another web startup.. perhaps they should give it a try in the near future with this "Web 2.0" phenomenon.
Posted by aj_hasan (1 comment )
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