April 25, 2006 11:48 AM PDT

Justifying the Intel inside government contracts

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Government agencies must now publicly justify their use of brand-name requirements in contract specifications.

Last year, the U.S. Office of Management and Budget began requiring government agencies to prepare "brand-name justification documents" for contracts exceeding $25,000. A brand-name justification spells out the reasons for requiring a specific brand to be used over another, if that brand is mentioned in the description of specifications for government contract work. The rules now require agencies to publicly post the documents when listing contract opportunities. Eventually, the government will automatically prompt agencies to include the data when posting contract solicitations.

"Agencies should encourage their acquisition professionals to limit the use of brand-name specifications and maximize competition," Robert Burton, associate administrator for the OMB's Office of Federal Procurement Policy, said in an April 17 memo.

In February, Advanced Micro Devices released a report finding that vendor-neutral contract specifications maximized competition. The report specifically cited examples in which overuse of the Intel brand name in computer specifications cost taxpayers more money. The OMB memo discourages this by forcing employees to justify use of a specific brand.

"This is a memo essentially making the requirements or justifications available to the public by posting them online. (It) makes the process more open, which is fine with us," Intel spokeswoman Jennifer Greeson said in response to the new OMB policy.

The European Commission has also sided with AMD and has begun discouraging government procurement agencies from using brand names in their instructions for government contracts.

AMD and Intel have been vigorously fighting for market share on many fronts. This change in federal procurement follows news of AMD's antitrust lawsuits against Intel in the U.S., as well as Japan.

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agency, memo, brand name, specification, AMD


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Unfortunately for AMD (up to this point) what the gov't really meant when they specified an "Intel" system was "x86-compatible".

Now they can just say "x86-compatible" (or x64/AMD64), and call it good.
Posted by KTLA_knew (385 comments )
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That's the point
Thus far AMD has been locked out of gov't contracts by the specific
requirement of Intel processors. By generalizing the term to x86-
compatible, they stand a chance of sneaking in at least a few sales
to contractors who would prefer AMD over Intel, but were confined
by the specs to use Intel anyway.
Posted by No_Man (77 comments )
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What about computer OS's
Does this mean that the government will have to explain why a requirement that new computers have a Microsoft operating system installed is more cost effective than using Open Source software?
Posted by madasheck (1 comment )
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Not OSs
This change is about specifying a brand when there is a fully interchangable competitor.

The government can no longer specify ACME screws when ACE makes exactly the same screw, and there's not reason to choose one over the other.

They can still specify a bolt versus a screw, which would be more akin to specifying Windows versus OS X. The two are not interchangable.
Posted by KTLA_knew (385 comments )
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