September 21, 2005 6:45 AM PDT

It's a game. No, it's an ad. No, it's advergame.

Related Stories

Renewing the push to collect Net taxes

September 9, 2005

Companies dinged on Web privacy

August 23, 2005

Orbitz offers $50 guarantee on cheap tickets

October 26, 2004

E-commerce turns 10

August 11, 2004

Games that were embedded in ads sponsored by online travel agent Orbitz are coming back, this time on a Web site of their own.
The New York Times

The story "It's a game. No, it's an ad. No, it's advergame." published September 21, 2005 at 6:45 AM is no longer available on CNET News.

Content from The New York Times expires after 7 days.

1 comment

Join the conversation!
Add your comment
You know that "advergaming" is a decade old, right?
In around 1995 or so IBM was embedding a Pong game into its ads.

Of course, when Cnet gets a tasty press release, they have to report it like it's news...
Posted by M C (598 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.