September 21, 2005 6:45 AM PDT

It's a game. No, it's an ad. No, it's advergame.

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The New York Times

The story "It's a game. No, it's an ad. No, it's advergame." published September 21, 2005 at 6:45 AM is no longer available on CNET News.

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You know that "advergaming" is a decade old, right?
In around 1995 or so IBM was embedding a Pong game into its ads.

Of course, when Cnet gets a tasty press release, they have to report it like it's news...
Posted by M C (598 comments )
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