Intel unveils new logo in brand overhaul

The lowercase "e" and "Intel inside" are to be replaced as Intel shifts focus from PCs into consumer products.

The story "Intel unveils new logo in brand overhaul" published December 29, 2005 at 6:07 AM is no longer available on CNET News.

Content from Reuters expires after 30 days.

[davebarnes]

what a stupid article, no images

So, you have an article about the Intel branding effort and no images to illustrate it.
Silly.
Useless.

,dave

[Roman12]

yeah, pic would be nice

Yeah, same here. I was expecting to see a picture of it, and nothing. In fact I would rather have just the picture instead of the article because the text is not descriptive enough.

__________________________________
R.K.
http://www.Remove-All-Spyware.com/

[W2Kuser]

clueless CEO tries to justify his job

This is what happens when the CEO is utterly clueless as to how to advance the business and be competitive.

Spending a ton of money to change logos, letterheads, etc. is silly, but it gives him something to point to to justify his job.

Sell your Intel stock and buy AMD...

[michael kanellos]

why no image

Dave (and others) I'd thought I'd drop a note explaining why there was no logo images with the story.

Most of us are on vacation. I am and I am the main Intel reporter. Hence, not a lot of hands around to work on this story and harvest images. We do what we can this time of year.

Second, images are a slippery business. I wrote an article two weeks ago about the Pentium name disappearing over 2006. I saw a set of images, but they didn't fully correspond to what sources said the new brands were about. Some said "inside" would disappear from the Intel brand, but in the images it was there--just in a different spot. The e, however, was level so that was written.

Companies also often file multiple brand names with the USPTO. There were three new brand names registered by Intel when Centrino was coming out, but only Centrino survived. (The new USPTO filing is actually only part of the new branding rollout). Ergo, you really don't fully know what the company is up to until they actually come out with the new brand.

Hope that clears up the questions.

[cnetsuxxxx]

C-net sucks so bad it hurts

Why would you post an article such as this, with NO IMAGES.
Useless as always, the only reason I even came here is because my
Mac's Safari browser has RSS feeds and I saw this.

[pjianwei]

Why comes here when it sucks?

Perhap u had some fun out of its suckiness, very much like enjoying a good "bad movie"?

[assman]

heres a thought..

maybe intel has not released its new logo to the public yet?! yeah i know, insane concept.

[jmmejzz]

Leap where?

Leap ahead? they have got to be kidding why delute the brand name.

[autovibe]

Here is the logo

Bah, they still do a great job, here is the link for the new logos:
http://www.matbe.com/divers/zoom/nouveaux-logos-intel/000000022934.png/

- Steve

I thought

the article said that the 'e' inside of Intel was to be changed...

[pjianwei]

If the pictures are authentic

, then it makes sense. It is no longer just intel inside, it at least tell which intel chip/chipset is inside.

[klo_2k]

Why?

I dunno about you, but I would find it confusing at first about their new logo / slogan / (whatever they usually brand their products with).

Just what exactly is wrong with their old logo and the "Pentium" name?

Why fix something that's not broken?

[Dachi]

Re: Why

Comparing their price/performance numbers against AMD and then looking at their market share I would say Intel marketing is one thing that definately does not need to be fixed.

What is this "leap forward" thing and why does it cost more and run slower than these AMD PCs?

[JulesLt]

Timing

1) That's what new marketing people do - change things to
show they're doing their job.
2) Pentium only came about because Intel found you couldn't
trademark a number - before that you had 286,386,486 and
what would have been 586. So Pentium, as a product name,
implies the fifth generation. Then we got P1,P2,P3,P4.

It looks like the newer strategy - with Centrino and VIIV - is to
create a brand rather than the specific chip. (Remember,
Centrino and VIIV mean that you don't just have one Intel
component in there).

What I think is interesting is that the timing is almost identical to
the rumoured launch of the Intel based Apple Macs next week.

I've also noticed our local PC world has a stand for 'Intel Media
Centers' - they're pushing the chip harder than the software.

[mikej1592]

re: why

why, because Intel has too much money, and the new CEO was never an engineer he was a marketing exec. who thinks nothing of wasting billions on market research, studies, logo changes, re-security badging several 100,000 employees, new signs in front of all the intel buildings, and re-doing all the comercials. Where is the money for the employees that make the same crap they always did under the old logo. It's no surprise that the Intel stock is in the toilet.

If you ask me AMD has almost never advertised, and yet they are BOOMING, stock soaring, and selling chips like general mills (sorry bad reference but couldnt resist) I only hope that AMD is sharing their success with its employees because Intel is struggling to keep its billion $$$ dollar profit margine by screwing its employees out of raises and benifits for the past 5 years.

[emak]

Logo Posted at USPTO Website

Go to:
http://www.uspto.gov

Click on "Search" under "Trademarks"
Perform a "New User Form Search"

You'll see the new logo when you click "Intel Core Inside Solo" and "Intel Core Inside Duo" - which seemingly also corresponds with the rumors they were dropping the Pentium brand. The logos are SMALL, but you can clearly see the new logo.

Addy

http://tess2.uspto.gov/ImageAgent/ImageAgentProxy?getImage=78778801

So why didn't the article include the link at least?

[bnz320]

Intel is scrambling

If you have been following computers the last few years, Intel has not made any real significant strides since the 3.2 ghz processor mark. Even the new dual cores are not that impressive. AMD is basically stomping a mud hole in Intel right now. Imagine what will happen when AMD implements DDR2.

[Lindy01]

2006 might be different

DDR2 is not going to much of anything for AMD. A small increase for them.

In 2006 Intel could make a come back. They are clearly ahead with the release of .65nm CPU's as of today I think...or in a week or so. It all comes down to "Conroe" and "Memeron" for Intel. The .65 dual core, 64bit, CPU's for the desktop and laptops that come from the Pentium M family technology which is more efficient per clock, much like the AMD cpu's.

Intel still has better FAB quality and capacity......and TONS of money. All things that AMD does NOT have.

[nmcphers]

And the link is?

If you gonna refute his claim, why did you pull a CNET and not provide a link to the story you read that has the picture?

[bobby_brady]

Why do companies think a new logo is the answer

to all their woes? People aren't stupid. AT&T is doing the same thing. New breakthrough and USEFUL technology will help much more than a new stupid logo.

[thedreaming]

why a logo

Drawing a new logo is easy, making better products, now that's hard.

[lwp13]

Logo? Hardly

Not much of a logo really -- if it were a symbol, then why the big word in the middle of it? It could have been a real logo.

[Llib Setag]

New Intel Logo on their TV ads....

The latest Intel Inside ads end with a long aqua blue translucent
stripe with the white lettering of INTEL in lower case lettering & no
dropped letter 'e' as before.
(Similar to Apple OSX Aqua Interface of aqua blue translucent shiny
3D buttons etc.)
Maybe a precursor of things to come with the 2006 Macintels...?

YES, it would have been nice to have images included in a link from
this news story, but after all, it's only C/NOT.

[chrisx1]

Whaaaah???

????
This is so unexpected and shocking.
I'd expect as much from Apple, not PC-chipmaker Intel.

[KsprayDad]

Floating around since Nov 14 2005

This is not News...

[KsprayDad]

Sorry...here is the link...

http://www.digitimes.com/NewsShow/Article.asp?datePublish=2005/11/16&pages=A7&seq=32

[ranch2k]

Logo Image from BBC

Take a look at the new LOGO
http://newsimg.bbc.co.uk/media/images/41170000/jpg/_41170098_intel_logo203.jpg

I think it's sucks!

[Bob Brinkman]

doesn't look that much different

end of message

[lwp13]

Great Leap Forward

Just guessing -- maybe the Chinese are as in love with them as they are with the Chinese.

Lots on this.

On Intel:
What a joke. Intel is showing signs of struggling. Companies going through one form of trouble or another tend to morph randomly for a while. Change names of products, change their logo, change their name. See what switches can cause customers to be confused into buying something.

PLEASE correct me if I'm wrong, but AMD hasn't done anything like this yet, have they? And they were on the uphill battle!
Generally speaking, Intel has been changing their appeals to SEEM more competitive than AMD with misleading figures.

Let's just take this as another sign that Intel is troubled.

On CNet:
Yeah. What is the point of this article without so little as a link to the new image?

"CNet says world explodes!"
Can they prove it? Nope.

[206538395198018178908092208948]

AMD <3 bug is going around

To me you sound like just another one of AMD's lunatic fanboys going around raving about how intel is gonna die now that AMD has some how become the 'cool' or popular chipmaker at this point. But when it comes down to the brass and tacks Intel is still the performance leader!

But don't get me wrong I like AMD too. If I were building a new computer for myself the X2 would be my top choice for CPU. Hmm, Maybe AMD should follow suit and do a little rebranding of their own.

[BobFranklin]

Competing with your customers

This sends the signal that Intel, having been beat by AMD in chips, is now going to move forward by competing with their customers.

If I were HP or Sony, etc., I'd start looking for a new processor partner.
M.

[bob blob]

beaten?

intel has over 80% of the CPU market share. that hardly qualifies as being "beaten."

[Stan Johnson]

The NEW logos SUCKS! The old logo is better.

I think the new logo is a dog and shows nothing original. At least the old logo was distinctive. What a waste of marketing dollars. I wonder where this stupid logo change idea began at Intel? I doesn't even look like a professional designer did it. Maybe some Intel employees kid did it? I hate their new logo.

[Ikthog]

Into this century, anyway

The old Intel logo felt very late 80s, and it was in need of an update. I actually like the new branding, but it feels very much like the overhaul Sun did a few years back, with a (mostly likely custom) slightly off-kilter sans typeface as virtually the only distinctive element. The logo itself is kinda bland, but it won't be long before people are used to it. The blandification of corporate logos is nothing new, sadly. On the other hand, AT&T's "new" logo does look like a junior marketing temp designed it.