December 14, 2005 8:00 AM PST

Industry groups seek HD dominance

Related Stories

Toshiba to delay HD DVD player launch

December 13, 2005

Upstart aims to bring HD camcorders to the masses

December 11, 2005

Tech firms focus on TV

November 23, 2005
Call it the battle of the four-letter acronyms.

The High Definition Audio Video Network Alliance (HANA) debuted Wednesday with a stated goal of setting standards and certification procedures to ensure that hardware, software and content for high-definition movies, TV and audio will be compatible with each other.

The group's members include cable operator Charter Communications, chip designers ARM and Freescale, Mitsubishi Electric, Sun Microsystems, Samsung and NBC. The first HANA-certified products will come out in the first half of 2006.

Getting all these products to work together is crucial for both consumers and corporations, said Bob King, a technology liaison from Vulcan Ventures, one of Charter's principal investors.

Consumers, of course, buy the products, and no one wants to spend an evening cursing at their new TV for not playing well with the rest of the entertainment system. For corporations, the HANA guidelines are expected eliminate many regulatory problems and costs associated with convergence of information technology and television.

In the future, for instance, PCs will decode and encode HD TV signals, which will reduce the costs of deploying set-top boxes. Deploying cable TV through a PC, however, potentially turns a cable company from a broadcaster to a distributor, which creates a contractual problem.

"What we want to do is create a reference guideline," said King. By 2010, 63 percent of U.S. households will have at least one HD TV, according to HANA.

It's a dream, however, shared by others. With its Viiv PCs, Intel is forming alliances with movie studios, software developers and hardware makers to ultimately enable consumers to buy, swap and view premium content on PC networks.

"There is no unifying platform that brings it (entertainment) all together," said Eric Kim, Intel's chief marketing officer. "We've spent a lot of energy time with the content providers giving them the necessary assurances so they can put their content online."

Viiv is an offshoot of the Digital Living Room Alliance (DLRA), spearheaded by Microsoft, Intel and Sony. (Last year, it use the acronym DHWG, or Digital Home Working Group.)

Rather than concoct a completely new collection of standards, both HANA and DRLA will leverage existing ones. HANA, for instance, will support 1394, a high-speed networking standard. A "HANA-certified" sticker on a piece of hardware will mean that piece of equipment complies with a series of standards, according to King.

Among other tasks, HANA-certified set-top boxes will be capable of recording five separate HD streams without glitches in service. Certified equipment will also let consumers share files inside a home, but comply with digital rights management protection inserted by copyright holders.

Some HANA-compliant equipment will be shown off at next month's Consumer Electronics Show. Two companies, for instance, will show how 1394 can be incorporated in CAT-5 wires found in homes today, obviating the need for additional wiring.

HANA is also in discussions with standards bodies such as the Consumer Electronics Association, CableLabs, Motion Picture Association of America (MPAA), Advanced Television Systems Committee (ATSC), and UltraWideBand Forum.

King said that the conflict between the two groups is not direct because each has a slightly different focus.

"We have a lot of common members with DLRA," he said. "(DLRA's) focus is on photos and music. HD is not something they are covering."

Not exactly. Besides certifying Viiv PCs, Intel will also test TVs, Internet-enabled DVD players and set-top boxes for Viiv compatibility. These products will tout their compatibility with Viiv, similar to how hotspots tested by Intel bear a logo asserting Centrino compatibility.

Similarly, Intel is garnering partners. The company has already announced that 40 content providers, including Britain's BSkyB, will port entertainment to Viiv PCs and that more partners will be announced at CES. The first Viiv PCs will arrive in the first quarter.

4 comments

Join the conversation!
Add your comment
Too many
Too many "standards" and "standards groups" creates an oxymoron. With so many different "standards" that will very likely NOT be interoperable buying into any one will be like chosing a computer.

You can choose Windows, Mac OS X, Linux, BSD UNIX, System V UNIX or any other "standard" OS. However, try to run Photoshop written for Windows on a Mac or run IMSL written for BSD UNIX on Windows.

Having 18 different "standards" for HDTV is bad enough. Now we might have to worry about several different "standard" ways for these 18 different HDTV signals to be interconnected.

Sounds like the perfect way to make HDTV never happen -- make it so confusing no one will know what to do.
Posted by shadowself (202 comments )
Reply Link Flag
Too late
Many of us have already bought HD TVs, satellite receivers, etc. Are we supposed to just trash them when the new "standards" are implemented? (That's rhetorical - obviously, manufacturers want us to buy all new stuff.)
Posted by just_some_guy (231 comments )
Reply Link Flag
this is great
by making full use of 1394, CE professionals and consumers
alike will have much greater ease of use, quality of service, and
intercompatability. what is interesting is that it makes no
mention of tecStream which can do all of this today.
Posted by Adam Lenio (11 comments )
Reply Link Flag
DLNA not DLRA
The organization that Intel helped spawn out of the form Digital Home Working Group is called the Digital Living Network Alliance or DLNA.

You'll find them at <a class="jive-link-external" href="http://www.dlna.org" target="_newWindow">http://www.dlna.org</a>
Posted by dlwhite46 (4 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.