In-game advertising company adopts TV ad model

Technology set to be unveiled this week will enable developers to create new placements in completed games, including back catalog titles.

The story "In-game advertising company adopts TV ad model" published September 3, 2007 at 4:26 AM is no longer available on CNET News.

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[TV James]

Free of charge to gamers?

The potential for new advertising inventory may also fund a re-release of back catalog titles--completely free of charge to gamers, in some cases--and longer lives for hit titles.

You're suggesting that older games may be re-released as advertiser-supported, free to the user?

What if the quality of the graphics are poor? Will the ads also be pixelated to match, or will they stick out like a sore thumb? :)

[nzamparello]

Popcap

Popcap already does that with the pc version of Zuma, you play for an hour, then when that expires they serve you tv ads in a frame every 30 min until you pay for it.. It's actually not intrusive and allows for extended playing beyond the hour and popcap gets money regardless, it's almost a win/win..