January 25, 2008 12:54 PM PST
In-flight Internet: Grounded for life?
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For those travelers who desperately want to know, the answer is that it's nearly here.
Earlier this week, two major U.S. carriers, Southwest and American Airlines, both announced onboard Internet trials timed to commence later this year.
This follows JetBlue's already-launched, though minimal, service, as well as previous announcements for trials from Alaska Airlines and Virgin America.
Southwest said it would begin trials this summer with high-speed Internet service on four of its 737s. Alaska has said it would launch a trial in the same rough timeframe on one plane. Also this summer, American will launch onboard Internet service on its entire fleet of coast-to-coast 767s, and Virgin America plans on rolling out the service on all of its planes.
Yet, years after Boeing launched its much-vaunted Connexion service, which for a time brought fully functional high-speed connectivity to a series of foreign carriers, many passengers wonder why their countless hours spent aloft are still mostly Internet-free.
According to Henry Harteveldt, an industry analyst at Forrester Research who recently issued a report on the subject, the answer is that we're about to see a sea change that will likely bring Internet on board most major U.S. carriers.
That's the good news.
The bad news is that it's not going to happen overnight.
"It will probably be two years or so before we see the vast majority of aircraft in the U.S. with this," Harteveldt said. "But I do expect it will be on just about every airline."
So why are we still waiting?
It turns out, according to Harteveldt and other industry observers, that the hype surrounding Connexion, which launched in 2004 with initial service on Lufthansa German Airlines, was never quite matched by realistic business considerations.
One of the major problems, according to Wendy Campanella, who runs business development for Row 44, which is providing satellite Internet service to both Southwest and Alaska Airlines, is that Boeing's system was simply too heavy.
"Their system weighed 400 pounds," Campanella said. "Basically, the size and weight of their system meant that it was only viable on wide-body (dual-aisle) aircraft."
And that was fine if you were flying Lufthansa intercontinentally. But the biggest air-traffic market in the world is the U.S. domestic market, and here, most planes are narrow-body, single-aisle planes that can't support equipment the size of Connexion's.
"Connexion by Boeing was developed starting in 2000," Harteveldt said. Initially, "United, American, and Delta were going to be business partners, but after 9/11, they pulled out. So Boeing had to develop it alone. (It) was developed for twin-aisle planes like the 747. It was not optimized or sized down for single-aisle planes like the 757 or 737, and those types of planes make up the majority of planes flying in North America."
And that meant the service was doomed. Indeed, in 2006, Boeing pulled the plug on the project, and since then, there have been only the slightest ripples on the onboard Internet pond.
Harteveldt said that the lack of such service is not because airlines or passengers don't want it. In fact, he said, passengers are demanding it, and airlines are eager to provide it.
The problem, however, has been that getting such systems up and running is cumbersome and expensive, and there's no single standard.
For example, JetBlue, American, and Virgin America have selected air-to-ground systems that rely on wide networks of installed towers across the continental U.S. Southwest and Alaska have chosen satellite service from Row 44 that piggy-backs on existing Hughes Network Systems infrastructure.
Campanella argued that the satellite option is superior because it provides 30 megabits per second of capacity per aircraft, with an average expected throughput of 100 kilobits per second per user.
Further, she argued that satellite offers the promise of continued connectivity even when flying over water, something Harteveldt said would be important on domestic routes such as Houston to Miami, or from the northeast to Miami.
That thinking is one of the reasons Southwest went with Row 44's satellite service.
"We think it's a better solution," said Southwest spokeswoman Whitney Eichinger. "What you get with satellite is more customers are able to use the Internet at one time than they would with air-to-ground, and depending on the routing of the aircraft, you're able to take (it) over water."
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