- Related Stories
-
Why we still invite data breaches
October 29, 2007 -
Study: Identity theft keeps climbing
March 6, 2007 -
Start-up launches identity-theft search service
January 23, 2007 - Related Blogs
-
Identity stolen? Senators want thieves to pay for your troubles
November 1, 2007
After a personal experience with identity theft, a Silicon Valley executive began looking for tools to protect the millions of Americans who have been touched by the crime.
The New York Times
The story "In ID theft, some victims see opportunity" published November 15, 2007 at 11:05 AM is no longer available on CNET News.
Content from The New York Times expires after 7 days.






What isn't discussed however is the fact that even well protected individuals may fall victim to ID theft because of the growing sophistication of identity thieves. The named companies, LifeLock, TrustedID, and Debix, do not focus on the need for ID theft recovery services, because they tend to take the public posture that it "won't happen to you". Unfortunately there is no panacea for eliminating identity theft. Note that over 10MM people in 2008 are projected to fall victim to ID theft and the CEO of LifeLock himself has had his identity stolen with the purpose of perpetrating a financial fraud.
ID Safeguards, a company in this space that covers over 2.5MM people with ID theft recovery services, is the only company of the pack that has a team of personal identity theft recovery advocates to assist members who, despite all protections, may fall victim to ID theft. So while there is certainly opportunity in helping consumer avoid ID theft, there is also unfortunately tremendous need to help those that fall victim to ID theft.