Pepsi's Oneify.com site includes a Webisode and introduces a series of characters that represent different target groups. Each character comes with wallpaper, an IM icon and a trading card.
Really - do we need fake people looking like an iPod ad gone retarded selling us one-calorie Pepsi? Maybe the 2nd grade set, who in my day were into scratch-n-sniff stickers, is the target audience here. Seriously, can anyone really believe this concept got approval from anyone? - At least it's cheap...
That is some old farts sitting in a board room saying "we are hip and cool" We can prove it with one of them fancy new web sites on the innernet. Do it in flash with sound. The new generation is all about world peace, racial equality and tree hugging, so lets make them all different and holding hands in a circle (peace) and _literally_ hugging a tree. They probably gave millions to some marketing firm to come up with the idea.
retarded selling us one-calorie Pepsi? Maybe the 2nd grade set,
who in my day were into scratch-n-sniff stickers, is the target
audience here. Seriously, can anyone really believe this concept
got approval from anyone? - At least it's cheap...