June 27, 2008 11:34 AM PDT

ICANN vote stirs worries of domain chaos

The decision to allow custom top-level domains will be a "nightmare" for brand managers, analysts and lawyers have warned.

On Thursday, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow--in addition to more traditional top-level domains (TLDs), such as .com and .org--theoretically any TLD at all, as long as it is no more than 64 characters long. The application process for such custom TLDs looks set to be arduous and the criteria reasonably rigorous, but observers say the new system will create confusion.

"This has the potential for utter chaos," John Mackenzie, of the law firm Pinsent Masons, said Friday. "The attraction for cybersquatters is not going to be setting up a registry that matches someone else's brand; it will be in the generic TLDs. All of a sudden, every brand will be forced to register their name at .shop, .buy and .london to stop anyone else getting it."

Mackenzie added that a similar effect was seen when the .eu TLD was introduced. "Our clients didn't want the .eu domain name, but they felt they had no choice," he told ZDNet UK. "They had to register their brands as .eu names. Before that, it was .info and .biz and all the others. Each time a new TLD is introduced, large brands spend a fortune on defensive registrations to avoid the greater expense of recovering the names from cybersquatters further down the line. ICANN has just multiplied those costs. It's a brand owner's nightmare."

Roy Illsley, a senior research analyst at the Butler Group, echoed Mackenzie's sentiments. "It's going to give brand managers a massive headache," he said. "There will be a huge number of potential extensions. If (the brand owners) don't use them, then, if someone else gets them, it does potential brand damage."

"If you go beyond the brand, it's (slogans like) 'Every little helps' from Tesco," Illsley continued. "Can anyone use that? Once you've (made any TLD possible), you've really opened a can of worms."

However, a spokesperson for Nominet, the organization that runs the .uk TLD, said on Friday that applying to set up a new TLD would involve "a significant investment."

"Once you're up and running, you'll be in for the long haul," Nominet's spokesperson said. "You will have to prove (beforehand that) that you've got the right operational skills, and technical background and infrastructure, to maintain stability on the Internet. It's hard to say exactly how it'll turn out. There is an 'opposition' phase in there as well; people will be able to oppose certain applications. I don't think (ICANN has) made that part of the process totally clear at the moment."

David Meyer of ZDNet UK reported from London.

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3 comments

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Personally I think ICANN is being vindictive. They initally wanted control of the DNS servers and it wasn't given to them. So, they are striking back by opening a can of worms on the DNS servers they wanted control of? It seems so... and everyone will be suffering because of it. Perhaps it's time to remove ICANN from its current positions of authority.
Posted by Seaspray0 (9714 comments )
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it seems as though a brand owner should be able to have first crack when new TLD's are added, or they should be to reserve all TLD's (at a price) for their domain. So instead of owning domain.com, domain.biz and domain.tv, they would own domain..
Posted by elldawg (12 comments )
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With this new opening of gates there would be a battle within extensions itself. Extensions are being personalized like .GAY .RADAR, .NEQ, BATS and many more.... MUSIC, .GORGEOUS, .MILLIONAIRE? and .COOL. It?s understood that today you can create almost anything you want.
Hmm,,,,,,,,, might someday we also get our names personalized
Lol,,,,,,,,
Posted by pravish_thomas (1 comment )
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