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Studio DVD marketers scramble to harness its power by posting trailers of upcoming releases on video sites.
The story "Hollywood catches viral-marketing bug" published July 7, 2006 at 5:14 AM is no longer available on CNET News.
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- you lost me at "viral marketing"
- it was unacceptable with big business started employing viral marketing (pupups, key watchers, miss-represented files) years ago and it's still unacceptable behaviour now. By al means, post your video clips as trailers on every youtub nock-off site you can find but don't bait and switch. media companies have erroded away most of the good will from customers already, don't **** away what little good will remains.
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- Ditto....
- ...and I would add that I have been "Marketed to" to death of late. If it continues, then I will be forced to actually *go outside* in search of entertainment. And it wont be a trip to the movies. ;)
