HP seeks larger role in iPod mania

The first computer with a built-in spot for an iPod is on its way--and it's not a Mac.

Hewlett-Packard is planning to add a prime spot for Apple Computer's music player in its latest Media Center m7000 desktop PC. The computer doesn't have a dock itself, but rather features a molded piece of plastic that fits around Apple's own dock to allow the device to gracefully dock atop the PC.

The move raises the question of when consumers will see a similar feature on a Mac. By some accounts, Apple itself had been planning to include some kind of built-in dock in the Mac Mini, but pulled the feature before the product was announced in January. An Apple representative declined to comment.

At the same time, the move signals that HP has not lost interest in the iPod.

HP released 20GB and 40GB iPods last year, but has not updated its line since then, even as Apple has added color models and dropped prices. In January, then-CEO Carly Fiorina said that HP would offer a version of the iPod Photo. However, since then, HP's board has ousted Fiorina and the company has not introduced any new iPods.

But new HP-branded iPods are on the way and should be announced in the coming weeks, said Siobhan O'Connor, HP's vice president of consumer brand and marketing.

"Expect us to have, like we did with the original products, a very similar lineup to what Apple has," O'Connor told CNET News.com.

O'Connor said that HP has been satisfied with its sales of the iPod. "We're really pleased with the market share percentages we've attained in launching the product," she said. "There was incredible demand for the iPods during the holiday season."

HP has been criticized for not doing enough to capitalize on the iPod's success.

"HP's iPod sales are likely to decline markedly over the next few quarters unless HP is able to bring out new iPod models in a more timely manner," Goldman Sachs analyst David Bailey said in a research note earlier this month. He estimated that HP's share of total iPod shipments could drop from 7 percent in the December quarter to just 2 percent to 3 percent for the quarter that ends this week. Bailey noted that HP has focused on white iPods, as opposed to the "faster-growing iPod Mini and iPod Shuffle segments."

In the March note, Bailey said that unless HP added the iPod photo and offered a direct link to HP printers, "the company's relationship with Apple is likely to wither and HP will miss out completely on the MP3 player phenomenon."

O'Connor noted that current Windows-formatted iPod photo devices are capable of printing to HP's portable Photosmart 375 printers, although that capability has not received widespread attention. O'Connor also said that about 40 percent of people who buy an HP iPod also buy the company's "tattoos," which let consumers print their own cover for the music player.

[j3st3r]

All well and good...

It's a nice way HP to step into the whole iPod halo, but what if the case isn't kept on a desk top? If the whole multimedia concept is grasped with this computer how likely is that the case would be stored in some sort of unit?
Even if it was utilised in a normal desk bound situation, many computer desks have a section for keeping the case out of the way. I know my desk allows me to have the front and rear of my case accessible but the top section, where HP are putting their iPod dock spot, has enough room above it for me to stash the external modem and slide my hand in to hit the power switch.
Its a small gripe and I suppose if I was an iPod user and HP owner it's nothing that a jigsaw and five minutes of shelf hacking wouldnt cure.

[j3st3r]

All well and good...

It's a nice way HP to step into the whole iPod halo, but what if the case isn't kept on a desk top? If the whole multimedia concept is grasped with this computer how likely is that the case would be stored in some sort of unit?
Even if it was utilised in a normal desk bound situation, many computer desks have a section for keeping the case out of the way. I know my desk allows me to have the front and rear of my case accessible but the top section, where HP are putting their iPod dock spot, has enough room above it for me to stash the external modem and slide my hand in to hit the power switch.
Its a small gripe and I suppose if I was an iPod user and HP owner it's nothing that a jigsaw and five minutes of shelf hacking wouldnt cure.

[dona83]

iPod + Windows Media Center Edition?

Isn't this quite contradicting... I mean, here we go back to the MP3 format simply to allow iTunes and Windows Media Player to live in relative peace and harmony. It's too bad since I prefer both AAC and WMA over MP3...

[dona83]

iPod + Windows Media Center Edition?

Isn't this quite contradicting... I mean, here we go back to the MP3 format simply to allow iTunes and Windows Media Player to live in relative peace and harmony. It's too bad since I prefer both AAC and WMA over MP3...

[Politank7]

What?

I was under the impression that the iPod/iTunes/music store used AAC by default. As for .wma, forget it. AAC is NOT a proprietory format, is is the natural evolution of mp3. .wma, on the other hand, is nothing more than a cynical attempt to 'lock-in' sad MS fanboys.

[Politank7]

What?

I was under the impression that the iPod/iTunes/music store used AAC by default. As for .wma, forget it. AAC is NOT a proprietory format, is is the natural evolution of mp3. .wma, on the other hand, is nothing more than a cynical attempt to 'lock-in' sad MS fanboys.