August 17, 2004 4:28 PM PDT

Google yet to clear SEC hurdle

Federal regulators did not authorize Google's initial public offering to proceed as of late Tuesday, a deadline the company set on the road to its highly awaited IPO.

"We have not declared the registration statement effective," John Heine, a spokesman for the U.S. Securities and Exchange Commission, said after Google's requested deadline of 1 p.m. PDT.

Although Heine would not say when it would authorize the documents, its clearance is necessary before Google can price its 24.6 million shares for sale to the public. Bidding for the shares began Friday and was set to close this afternoon, when Google had asked the SEC to declare its registration effective.


Special coverage
Clouds over Google's IPO
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debut draws near.


People familiar with the deal have said pricing of the shares is not likely to occur until sometime after the market closes Wednesday, with the shares trading Thursday. But any delay by the SEC could fumble the timing.

Google has stumbled many times on the way to its much-ballyhooed IPO, which is expected to raise between $2.7 billion and $3.3 billion.

On Monday, the company notified investors that the SEC and state regulators have begun investigating the issuance of 28 million shares to employees and consultants that weren't registered under law.

Last Friday, Google filed an amendment to its prospectus cautioning investors that a recent Playboy magazine article featuring company co-founders Larry Page and Sergey Brin could violate SEC rules governing its "quiet period." The company said it would vigorously fight any such determination on the part of SEC regulators, however.

Google has placed a price range of $108 to $135 for the shares, but many industry watchers expect the deal to price below that range.

2 comments

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CNET's hidden agenda?
CNET seems to be the most vocal in attacking Google's IPO process.

Does CNET see Google as a threat? Well Froogle does compete with shopper.com.

news.google.com does in some ways compete with news.com.

What if with the extra money from the IPO google designes a software repository system with better rating system to prevent spyware type applications?

I am willing to bet the folks at CNET are wondering this very same thing.
Posted by Dachi (797 comments )
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Actually, no, it's the opposite
Actually, no, it's the opposite. CNET News.com has been one of the few news organizations to continuously tout Google's horn and hardly ever had a negative thing to say about the company. It was getting a bit sickening, actually. I'm glad to see them producing stories with a slightly negative Google spin.

And in fact, Froogle is dead last in terms of unique viewers to shopping comparison sites. It ranks behind the number one ranked Shopping.com, BizRate, NexTag, PriceGrabber, Kelkoo, and mySimon, according to data by market researchers.

Cheers,
Doug
Posted by dmehus (30 comments )
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