November 27, 2007 1:00 PM PST

Google to enter clean-energy business

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Right now, the most widely used form of renewable energy in the United States is from hydropower, which makes up about 7 percent of power generation. Other renewables make up 2.4 percent, while coal-fired power plants generate nearly half of the power in the United States, according to the United States Energy Information Administration. Google estimates that about 40 percent of power worldwide comes from burning coal, one of the most polluting fossil fuels.

Some renewable forms of power promise to approach the cost of fossil fuel production, notably solar thermal and wind, which both benefit from government incentives.

In an FAQ document, Google said it will pursue "enhanced geothermal technology that taps into heat underground to generate usable energy. It said this approach differs from traditional geothermal technology because it can be used nearly anywhere, rather than only in locations with specific geological features.

Avoiding hypocrisy
Google's intention to invest directly in power generation technologies is unusual for a business outside the energy sector.

Companies with environmental stewardship programs or commitments to reduce greenhouse gas emissions typically invest in on-site renewable energy or purchase carbon offsets that represent investments in clean-energy projects.

Wal-Mart, for example, has a high-profile program to make its stores more energy efficient by using the latest technologies, including solar photovoltaics. It has also done reviews with suppliers to reduce waste and packaging in its supply chain and stores.

Google's initiative came about as many of Google's different operations reached a similar conclusion on the need for clean energy, Page said.

The company has hundreds of people dedicated to making its computing infrastructure more energy efficient, and it founded the Climate Savers Computing Initiative to make computer components more energy efficient.

As a corporation, it has undertaken programs to lower greenhouse gas emissions from its own operations, including a 1.6-megawatt solar array and a facility to charge plug-in hybrid vehicles. It expects to meet its goal of being carbon neutral this year, executives said.

In September, it set up a $10 million program to invest in companies developing clean transportation technologies.

Despite these efforts, the company's buildings and data centers continue to consume electricity from coal-fired power plants.

"We feel hypocritical as a company so we want to make the investments so that alternatives are available down the road," Page said.

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Google to enter Clean Energy
Google will be our God if they can turn on the byte into electric.
Then deliver it as they have now like search engine..I know from
Negroponte that byte is a non "power" atom. But, one never
know if Google could make any breakthrough..In Indonesia
some believe energy can be sent like voodoo.
Posted by poriaman Sitanggang (1 comment )
Reply Link Flag
GOOGLE'S GREEN INITIATIVE IS APPLAUDED
Google being the leader in Search Technology could also be leader in Energy Technology Innovation to spearhead the Change needed to save our planet from Global Warming Disasters.

History had proven that owing to selfish gains and big business interests and the many Government interventions the "Free Energy Inventions & Innovations" for the good of mankind were suppressed by vested interests such as the life works of Nikola Tesla and the strategic others were even kept classified by the US Government after his death until the present day. 100 years has been lost and that now our planet earth is placed under the stress of Global Warming owing to the unlimited use of Fossil Oils and Fossil Fuels which in the first place was not needed if the Inventions of the Greatest Inventor, Nikola Tesla were not suppressed 100 years ago. If the Governments of the Nations of World are not going to make and initiate the required changes to stop the continuing use of fossil oils and fuels with alternative fuel someone without vested interests in the Fossil Fuel Industries has got to take the great Initiative to bring out the best technology to save our planet from impending doom. Google being the popular leader in innovative search technology has chosen to lead in this field with its deep pockets, there is now a even match to fight the much resistance from the vested interests that is now controlling the Fossil Oils and Fossil Fuels.

The best inventions of the Greatest Inventor like Nikola Tesla were suppressed 100 years ago, but under present day scenarios, the works of Great Inventors like Stan Meyers were suppressed as he had been murdered and many others like him were also murdered. Instead of getting support in the scientific community he was ostracized and so as others like him.

To develop the best alternative power/energy the only way is to get a strong Company to be the protector of Inventors and to cooperate to get the best of technology to be developed into marketable products jointly.

Otherwise, we will be seeing more murders of great Inventors and more suppression and in the end this planet earth will be doom & so polluted beyond imagination and eventually we can't survive and die of suffocation and with Global Warming causing unprecedented natural disasters like hurricanes, tornadoes, floods and tsunamis and earthquakes and other disasters.

Therefore someone without vested interests must come forward to lead in this matter of creating the best alternative energy sources for the good of mankind to follow the footsteps of Nikola Tesla to share his inventions for the good of all mankind. Be it free energy by Coils tapping free energy from the Magnetics Poles of the Earth, Cold Fusion or Magnetic Engines or splitting of Water through electrolysis process on demand basis to produce Brown Gas or HHO to run the present day Vehicles' Internal Combustion Engines without modifications then why not to cut the pollutions from the use of fossil oils and fuels.

This leader without vested interests in fossil fuels could well be Google with deep pockets to match the vested interests who would always be a formidable resistances to change owing to deep seated vested self interests.

Therefore, it is correct that someone strong financially should step forward to lead and also protect the lives and works of the Inventors from the vested interests to fully develop the best alternative technology to produce energy and not to suppress any such inventions.

We hope that the motto of Google will still be applicable in this regard to "Do No Evil".

YOU NEED ANOTHER NIKOLA TESLA INCARNATION TO RE-INVENT ALTERNATIVE POWER GENERATION WHICH INDEED HE DID HAVE DONE THIS ONE CENTURY AGO TO ACHIEVE GOOGLE'S GOALS TO PRODUCE POWER/ENERGY FOSSIL FUEL FREE BUT THIS HAS BEEN SUPPRESSED BY OTHERS WITH SELFISH INTERESTS. TO RESURRECT THE GREATEST INVENTOR'S LIFE WORKS OF PRODUCING AND SHARING FREE ALTERNATIVE POWER /ENERGY YOU NEED TO GET THE DECLASSIFICATION FROM THE FUTURE AMERICAN PRESIDENT IN ORDER TO RETRIEVE HIS GREATEST LIFE WORKS WHICH HAD BEEN CLASSIFIED "TOP SECRET" IMMEDIATELY AFTER HIS DEATH, THEREFORE, IT IS HIGH TIME SOME GOOD INITIATIVE IS TAKEN TO RESURRECT HIS GOOD WORKS AND PUT THEM TO GOOD USE TO SAVE THE FUTURE GENERATIONS FROM DISASTERS IN ADVERSED CLIMATIC CHANGES CAUSED AS THE RESULT OF GLOBAL WARMING WHICH IS CAUSED BY THE UNLIMITED USE OF FOSSIL OILS AND FUELS TO GENERATE POWER/ENERGY. SINCE IT IS PROBABLE THAT YOU CANNOT FIND A GREAT INVENTOR IN THIS CENTURY AS GREAT AS NIKOLA TESLA, BECAUSE PEOPLE LIKE STAN MEYERS AND OTHERS AS GOOD AS STAN MEYERS WERE ALSO MURDERED TO SUPPRESS THE VERY TECHNOLOGY NEEDED TO PRODUCE ALTERNATIVE POWERS/ ENERGY SOURCES. IT IS NECESSARY TO PROTECT THE PRESENT & FUTURE INVENTORS ON SUFFERING THE SAME FATE, THEREFORE GOOGLE MUST TAKE THE LEAD TO PROTECT AND WORK WITH THIS PRESENT & FUTURE GENERATION OF INVENTORS TO ACHIEVE THE BEST TECHNOLOGY POSSIBLE IN ALTERNATIVE POWER/ENERGY GENERATION/PRODUCTION.

K A Cheah
Independent Observer
Posted by K A Cheah (241 comments )
Reply Link Flag
As solar technology steadily improves, and as stimulus money gets channeled into the green power industry, soon a significant percentage of power will come from individuals and small power farms. Hard to imagine now? Sound greenwashed? Solar panels already pay for themselves after just a few years. In ten years crowdsourced power will be a completely new market and Google (as usual) is putting themselves in the position to be the manager of that market. This is big stuff.
More: http://thinksketch.wordpress.com/2009/02/10/google-begins-infiltration-of-energy-market-for-good-or-for-awesome/
-ThinkSketch
Posted by ThinkSketch (1 comment )
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Green News: Scientists use fiber optics instead of solar panels
Scientists use fiber optics instead of solar panels to capture sun's energy

Like the idea of free and clean solar power but hate the thought of ugly, black panels covering the roof of your home? Help is on the way.

Scientists in Georgia and New Jersey are taking solar panels off the roofs of homes and cars, and moving them into basements and walls. The new panels could unobtrusively provide solar power while simultaneously protecting the delicate photovoltaics.

"No one wants to buy a big, nice, fancy car with a huge solar panel on the roof," said Zhong Wang, a scientist at Georgia Tech designing what he calls the world's first 3-D solar panel system.

Instead of using traditional solar panels, the Georgia Tech scientists will capture sunlight and turn it into electricity using fiber optics cables coated with zinc oxide, the same white compound lifeguards slather on their noses.

The fiber optic cables, each one two to three times the width of a human, would be installed on the roof of a house, car or any other structure.

Only the very tip of the cables would be exposed to the outside environment.

Light enters the tip of the fiber and travels to the end. The light is absorbed and turned into electrical energy along the way.

Once the light reaches the end of the fiber, it actually bounces back, giving the zinc oxide another chance to absorb any light missed during the first pass.

The fibers can be cut to any length depending on the needs of the user. A 10-centimeter (four-inch) fiber would conservatively generate about 0.5 volts.

Crazy green-energy ideas that just might work: Read more... http://myhighqualityproducts.blogspot.com
Posted by a1servpro (1 comment )
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