December 8, 2005 7:28 AM PST
Google takes the bus
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Google's transit trip planner, launched Wednesday, is currently limited to Portland, Ore., but may eventually launch on a global scale, according to its Web site.
Although Google's transit trip planner is not integrated into its local-search feature, it provides people with information that could dovetail into its local-search efforts. Google and competitors, such as Yahoo and Microsoft's MSN, are jumping into local search and mining the lucrative local-advertising market.
The Google trip planner asks people to enter their preferred itinerary, such as location of departure and arrival, as well as dates and time of travel. The site then gleans all available information on public-transportation schedules to produce a trip planner.
The trip planner provides an estimated walking time to catch the nearest form of transportation on the desired route, which transit line to catch, as well as estimated traveling time. The trip planner also provides the estimated cost for using public transportation.
16 comments
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At first, I was surprised to see Portland as Google's test city, but as I read further, I realized they are adding nothing to an already existing system. Except for ads.
Also, there's no way this would be scraped - that doesn't even make sense. TriMet probably gave all the data to Google so Google could figure out how to add value, first with this pilot and later with other cities -- and they have, by MAPPING OUT THE ROUTE.
But nice try! Now run along and whine about something you understand.
(including the "podcast; word of the year" side effect).
Google did not invent search or advertising but they plan to be
able to search anything/anywhere... and place some (paid) ads
in the results.
Maybe they began with a city with (already) good information
but it is possible that they will build up for almost every city
(wait... M$ is announcing a copycat that will integrate with
Long... ejem... Vista).
And --maybe-- Google will make more Americans use public
transportation reducing oil dependency, global warming, heart
attacks (thru walking)...
(As for "Do Google invented something?", I don't know why my post is a response to this. As much as I appreciate snarky and inadequately thought-out America-attacks as the next American, I don't really have any comment to offer other than "conjugate" and maybe re-examine the logic that taking a bus instead of driving a car is a suitable form of exercise...?)
If it does, than at least SOMETHING meaningful would come from it.
Also, how much use of this would google really expect? What percentage of public transit use is regular/repeated use of the same route (commuting to work, for example) compared to the type of use that would require a tool like Google transit? Does anyone research the business case fundamentals of things like this before they're developed? Or is the suggestion of a "business case" anti-creativity?
the company is already doing this in new york city.
MJ