CBS has hired a top Google advertising executive to sell the media company's content to emerging Web-based platforms and expand its advertiser base.
Patrick Keane, formerly head of advertising sales strategy at Google, has been named executive vice president and chief marketing officer at CBS Interactive, CBS said late on Wednesday. In addition to helping CBS make money off its content, he will manage CBS Interactive's online research, reporting and analytics efforts. Before he joined Google more than four years ago, Keane was a vice president and senior analyst at Jupiter Research and head of Jupiter's online advertising service.
"Patrick brings rare business intelligence and a wealth of relationships that will help us monetize all future platform opportunities," said Quincy Smith, president of CBS Interactive. "He is widely considered an industry expert in online distribution and marketing, and his transition to an audience company like CBS is a testament to our commitment to partner with technology companies worldwide."
I agree with your observation. There are some morons in CNET who think that companies survive because of the 'great innovative' works of a bunch of VPs with bloody MBA. You may find a lot reports like that (Microsoft loosing some marketing guys, Sun loosing VP of cafeteria etc).
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
I agree with your observation. There are some morons in CNET who think that companies survive because of the 'great innovative' works of a bunch of VPs with bloody MBA. You may find a lot reports like that (Microsoft loosing some marketing guys, Sun loosing VP of cafeteria etc).
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
I agree with your observation. There are some morons in CNET who think that companies survive because of the 'great innovative' works of a bunch of VPs with bloody MBA. You may find a lot reports like that (Microsoft loosing some marketing guys, Sun loosing VP of cafeteria etc).
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
I agree with your observation. There are some morons in CNET who think that companies survive because of the 'great innovative' works of a bunch of VPs with bloody MBA. You may find a lot reports like that (Microsoft loosing some marketing guys, Sun loosing VP of cafeteria etc).
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
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Chamtech's spray-on antenna uses a nano material to provide a low-power boost to antenna range. The wireless-in-a-can product may some day bring an end to unsightly cell towers.
EnerG2 opens a plant to make an engineered carbon that will improve performance of energy storage devices and make storage for start-stop hybrid cars less expensive.
I can't imagine there are too many people that would be interested in going to work at Google [/sarcasm]
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
I can't imagine there are too many people that would be interested in going to work at Google [/sarcasm]
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.
Google is not built by marketting guys with MBA. There won't be any impact on Google because of this 'unknown' guy's departure.