Google leads advertisers to publisher Web sites

Google is launching a new feature Friday that lets publishers of AdSense partner Web sites sign up advertisers on their own. Under the new Onsite Advertiser Sign-up, marketers can create site-targeted ads and submit cost-per-impression bids on the targeted site. Previously, advertisers had to go to Google's Web site to do that. With AdSense, Web publishers agree to run text and banner ads brokered by Google and share per-click revenue with the company. Google's contextual ad-matching technology is designed to ensure the ads are relevant to the site's content.

Not on my sites!

Anybody who provides their own form of CPM or flat-rate advertising on their own sites should opt out of this immediately. You run the risk of confusing your potential advertisers and possibly losing much more revenue than you would gain should you have to split it w/ Google! Google did many of us wrong by having everyone opted in by default!

[tvfan]

Great News

This will really help small publsihers.