Google is launching a new feature Friday that lets publishers of AdSense partner Web sites sign up advertisers on their own. Under the new Onsite Advertiser Sign-up, marketers can create site-targeted ads and submit cost-per-impression bids on the targeted site. Previously, advertisers had to go to Google's Web site to do that. With AdSense, Web publishers agree to run text and banner ads brokered by Google and share per-click revenue with the company. Google's contextual ad-matching technology is designed to ensure the ads are relevant to the site's content.
Anybody who provides their own form of CPM or flat-rate advertising on their own sites should opt out of this immediately. You run the risk of confusing your potential advertisers and possibly losing much more revenue than you would gain should you have to split it w/ Google! Google did many of us wrong by having everyone opted in by default!
The company didn't try hard enough to stop a 10-year incursion by hackers likely working from China, says a former Nortel exec cited by the Wall Street Journal.
Google creates an animated doodle that features a boy, a girl, Google's search engine, and a jump rope. But might there be darker, more analytical, more troubling interpretations to this tale?
When the sun goes down, that's when the iPad gets busy for folks with news readers. The iPhone? It's more of a daytime habit. If you're building an app for both devices, heed the lesson.
EnerG2 opens a plant to make an engineered carbon that will improve performance of energy storage devices and make storage for start-stop hybrid cars less expensive.
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