March 30, 2006 1:03 PM PST

Getting to the core of Apple

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Apple celebrates 30 years

March 29, 2006

Photos: Postcards from the Mac faithful

March 29, 2006
As Apple Computer celebrates its 30th, company veterans and commentators talk about the ins, outs and idiosyncrasies of the last three decades.

To see CNET News.com's complete special coverage on the Apple anniverary, click here. Highlights include photo galleries showing the evolution of the Mac interface and the devotion of Apple fans.


CNET's Charles Cooper, Ina Fried, Scott Ard and James Kim talk about using, covering and marveling at Apple. How did the company get this far, and what's in its future?


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Living next to Apple

CNET News.com's Amanda Termen visits Cupertino, Calif., the Silicon Valley suburb where Apple Computer has based its operations for decades, to find out what kind of neighbor the Mac maker is.


In 1984, Apple called on Ridley Scott, the man behind "Blade Runner," to direct the TV spot that would whet the world's appetite for this strange new thing called the Mac. Here's the Orwellian ad some now call a classic.


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God and Jobs

Guy Kawasaki, who logged two separate stints as an Apple evangelist, serves up his explanation of how the company has managed to survive. It has something to do with God, and Steve Jobs.


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Apple-flavor Kool-Aid

More from Kawasaki. On a post-Jobs Apple: "It will tank for awhile, but then, you know, God'll pick it up again." Also: Kool-Aid, dope, totalitarians and weirdness.


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The Woz

Apple co-founder Steve Wozniak talks about the early days of the Apple PC and why it was designed the way it was. Hint: The Woz was scanning the back pages of catalogs for the most-affordable memories he could find.


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Kahney on the "Cult"

"Cult of the Mac" author Leander Kahney talks about the lack of a cult of Dell, Gateway or Microsoft. Also: During the tough years, infiltrating Sears and Penney's with volunteer Mac salesmen.


Owen Linzmayer, author of "Apple Confidential 2.0," looks at how the company uses secrecy as a marketing tool, how consumers regard Apple products as fetish objects, and how Steve Jobs and Apple are two sides of the same coin.


What was Apple's worst product? The Newton? Not so fast, says Linzmayer: "Even Apple's mistakes end up turning into successes somehow." Also: Who invented the Mac? Apple or Xerox? And who the heck is Ron Wayne?


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"Banana" Computer?

Linzmayer on stylish design, black turtlenecks, the iPod effect and why Apple isn't called Banana.


 

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Guy Kawasaki, Apple Computer, Steve Jobs, Apple Macintosh, author

4 comments

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Living next to Apple - What????
who is this reporter, this is the worst reporting i have ever seen. such questions as what do apple employees wear and what they order at outback. wow, this is great stuff.
Posted by booboo1243 (328 comments )
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You ? Here with the thin short long fellows.
Lt.Soma could be proud being stuck in TKO for their season of lights. Though, the runway seems more attractive than the car show this "Year of the Rat".
Posted by Pop4 (88 comments )
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living next to apple - what?
who is this reporter, this is the worst reporting i have ever seen. such questions as what do apple employees wear and what they order at outback. wow, this is great stuff.
Posted by booboo1243 (328 comments )
Reply Link Flag
The Apple Newton is Not Dead!
There is still a vibrant community of users out there through www.newtontalk.net as well as accessories and support being provided through eBay as well as other forums such as newtonsales.com. The best part about the platform today is that the barrier to enter into useing the platform which used to be price is no longer there. The Newton can be purchased for as much as a standard PDA.
Posted by knowledgenavigator (11 comments )
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