July 6, 2006 4:58 PM PDT

Gateway gears up for back to school

Gateway's retail strategy for the back-to-school season became apparent this week, with its heavy concentration on low-priced multimedia notebooks.

Several new models have already arrived on the shelves of Gateway's retail partners and others will follow during the first weeks of July, a company representative confirmed. They include a revamp of Gateway's midrange notebooks with 14- and 15-inch displays, as well as a new addition to its high-end Platinum line.

Gateway plans to offer Advanced Micro Devices' first dual-core notebook processor to its retail customers, along with Intel's Core Duo and Core Solo processors. AMD had listed Gateway as a vendor supporting the launch of the dual-core Turion X2 chips in May, but the specific systems had yet to be unveiled. Gateway will use the X2 processors in two five-pound notebooks, and will use AMD's single-core Turion 64 processors in two other notebooks.

Of the 12 new notebooks, eight use Intel's chips, mixed between Core Duo, Core Solo and Celeron M processors. Intel plans to launch a new notebook processor code-named Merom in August that will probably form the basis for high-end models in the fourth quarter.

Gateway has hit some nice price points with the new systems, including a $799 notebook with the Windows XP Media Center Edition operating system, said Sam Bhavnani, an analyst at Current Analysis. But the new systems aren't very exciting from a product design standpoint, and it could be hard for Gateway to dent retail rivals such as Hewlett-Packard and Toshiba with the new systems, he said.

See more CNET content tagged:
Intel Core Solo, Gateway Inc., back-to-school, product design, Intel Celeron M

 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.