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July 19, 2005 1:00 PM PDT

Gartner: A billion cell phones by 2009

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Sales of cell phones are on pace to reach a billion annually by the end of the decade, when nearly 40 percent of the world's population will own a mobile handset, according to a Gartner report.

Asian countries will continue to play a major role in increasing the number of cell phones in circulation to 2.6 billion by 2009, the research firm estimated in the report, released Tuesday. Currently, 25 percent of all cell phones are sold in Asian countries; by decade's end, that number will be one in three, Gartner analysts said.

Overall, the findings bolster the cell phone's status as the world's most popular electronic device. Mobile handsets have already eclipsed cameras, personal computers and even traditional landline phones in sales.

Gartner's predictions come with an important caveat: Wholesale prices for handsets have to decrease from an average of about $174 each in 2004 to about $161 by 2009. In the United States, especially, handsets are typically discounted so heavily that they end up costing consumers nothing. Operators can only afford to continue to do that, and keep sales growing, if the price they pay for each one drops.

While Asia is taking the lead, the sales pace is a global phenomenon, whether it's in Latin America or China--where cell phones are a relatively new phenomenon--or in European countries saturated by phones and where replacement sales will flourish, Gartner said.

"The sales volume can't be attributed to one region in particular," wrote Carolina Milanesi, Gartner's principal handset analyst. "It's a truly global phenomenon."

Gartner also noted that sales of smart phones, cell phones that pack more advanced features, will represent about one-fifth of all mobile handset sales by 2008. That's good news for the likes of Symbian, Microsoft and other cell phone operating system makers, which are banking on the smart phone market taking off.

See more CNET content tagged:
Gartner Inc., cell phone, handset, phenomenon, research company

Add a Comment (Log in or register)
Where did all the "old" phones go?
by 201293546946733175101343322673 July 19, 2005 3:47 PM PDT
To the landfill of course. Talk about digital waste :)
Reply to this comment
and
by Scott W July 20, 2005 2:00 AM PDT
just think about what the new phones are doing. being infected with windows software just waiting to be cracked ;)
poor poor us...
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